The term “electric” comes with an unnecessary stigma of being slow and boring to drive vehicles. However automakers like Fisker and Tesla are creating fun to drive sports cars with green power trains and zero emissions, but the ability to have your cake and eat it too comes at a price. These exotic electric vehicles come at a steep price, but the world’s most popular automaker may have something to say about that by the end of this year.

After seeing the CR-Z sports coupe at the Tokyo Auto Salon, the Japanese automaker Honda’s new CEO, Takanobu Ito, has announced that the hybrid version of the CR-Z sports car will begin to appear in showrooms starting at the end of 2009 and should be everywhere by February 2010.

The new hybrid CR-Z will join Honda’s current lineup of alternatively powered green machines made up by the Insight and Civic Hybrid, a hybrid powered Jazz is set to be unveiled as well in the near future. The Japanese automaker is also working hard on a new hybrid system that they hope to adapt to the larger vehicles in their lineup.

Press release after the jump.

Press release

HOnda’s new CEO, Takanobu Ito has today announced plans to begin sales of the Honda CR-Z sports hybrid model in Japan in February 2010. The start date for UK sales of the new hybrid coupe will be released towards the end of 2009.

By combining this new model with the current Insight and Civic Hybrid, Honda will further enhance its line-up of compact hybrid models, powered by Honda’s compact, lightweight, and efficient Integrated Motor Assist (IMA) system. The IMA system will also be introduced into the award-winning Honda Jazz within the next few years. In addition, Honda is currently developing a new hybrid system which is intended to be suitable for installation in mid-to-large vehicles.

Honda also announced that another production line at its Suzuka Factory, is now producing Insight, leveraging Honda’s flexible production system. This extra capacity on line No. 3 has been opened up to cope with the high level of demand in Japan where the new Insight has exceeded all expectations.

Its succeeds Takeo Fukui as CEO of Honda, having been President of Honda’s R&D operation previously. Like his predecessor, Ito has a background as an engineer and was instrumental in bringing the revolutionary NSX from concept to reality. Ito was in charge of one of the most challenging development areas as the Project Leader for the NSX’s ground breaking aluminium unibody construction.

To continue contributing to the global effort to reduce CO2 emissions, Honda will remain focussed on research and development of technologies that improve fuel-efficiency and will strive to deliver products with improved environmental performance to as many customers as possible.

The Honda CR-Z concept car made its world debut at the 40th Tokyo Motor Show in 2007. The Honda CR-Z sporty hybrid will feature advanced technologies that deliver enjoyable driving for all, while reducing the car‘s environmental footprint.

What do you think?


  (406) posted on 02.17.2010

That’s bad news, though hybrid cars are efficient they still have poor performance so it’s not advisable.

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