Trying to decipher the future of the NSX name is like watching a never ending tennis match. Honda's building it; it's never going to happen; just kidding, we're building it again; nope, not going to happen. As exhausting as this back and forth battle is, every time news comes out on the future of the vehicle, our ears perk up and take notice. Well, turns out, the light is green again because at the start of the 2011 Frankfurt Motor Show, Honda->ke34 President and CEO, Takanobu Ito, confirmed that the company has started working on a new sportscar in the mold of the iconic NSX->ke2673. They forgot to mention the word again, but they did say that the new model would be radically different from its predecessor with an improved power-to-weight-ratio.

"I spent part of my early career at Honda developing the NSX, and specifically the aluminum body. I really enjoyed that experience, and learned much, so it is my wish that Honda engineers have the experience of developing a sportscar like the NSX in the future. Within Honda, our engineers are already looking at developing such a car."

For the new NSX, Honda will focus on improving the vehicle's engine output, as well as in reducing the car's total weight so that it delivers a better power-to-weight ratio. The company, like everyone else, will also work on improving the vehicle's fuel economy.

"Our recent efforts have been focused on fuel efficiency, and that perhaps gives the impression Honda is behind with pushing the brand image of sportiness, but let me assure you that is not the case. We will address that impression with our new generations of cars."

Maybe we are just gluttons for punishment, but we'll continue to follow this story to see if it holds any water. Hopefully it will stick this time around.

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