Honda announced that a production version based on the CR-Z Concept unveiled in 2007 at the Tokyo auto show will debut in Europe in late 2009 or early 2010. This will be one of three hybrid models that Honda plans to sell by 2011.

It is likely to be priced at about 25,000 euros, Turner said. " Only the very top versions would come close to 20,000 pounds (28,000 euros)," he added.

The styling of the Tokyo CR-Z concept would be " a highly marketable shape" in Europe, said Turner. " If we could deliver a car that looked like that, it would be a big success whatever power unit we had in it," he added.

Though the production CR-Z is designed specifically for hybrid operation, Honda is considering a conventional gasoline version is there is enough demand, Turner said.

" We see hybrid as a great way of attracting people to the Honda brand who aren’t Honda loyalists," he said. " This could be huge in terms of conquest customers."

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Source: Automotive News

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