Hopefully it won’t cannibalize into the sales of other Honda SUVs

Honda is all set to bring back the familiar ’Passport" nameplate after going into exile 16 years ago. The Japanese automaker will be using the moniker on its latest SUV that will be unveiled on November 27 at the upcoming L.A. Auto Show. The Passport will be Honda’s sixth offering in the SUVs and light trucks segment after the HR-V, CR-V, Pilot, Ridgeline, and Odyssey minivan.

Time For Passport Renewal

The new Passport will share its underpinnings and the 3.5-liter, V-6 mill with the Pilot. It will be positioned between the CR-V and the Pilot, and is expected to be more rugged and adventurous than the other SUVs in the lineup.

The new Passport was designed and developed by Honda America and will be built at the automaker’s Alabama factory.

What They Had To Say

Honda Is Reviving the Passport Name Plate for 2019 at the L.A. Auto Show
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Henio Arcangeli Jr. Senior Vice President of American Honda Motor, said, “The new Passport is a more personal, powerful and off-road-capable SUV that hits the sweet spot between daily driving comfort and weekend off-road, all-weather adventure capability. With customer demand for SUVs continuing to grow, the new adventure-ready Passport is going to further solidify our lineup, attracting new buyers and keeping existing customers in the Honda family.”

The new Passport is being launched to rake in more numbers for the company.

Given the changing market trends and also the fact that more than half the Hondas sold in the U.S. this year have been SUVs, the Passport will help the company leapfrog the competition and grab more market share.

Although no details have been revealed yet, we can deduce that the new Passport will be a value-for-money proposition and Honda expects to sell this model in large numbers. Honda is on the verge to top 700,000 vehicles for the third year in a row in the U.S.

Can a new SUV with an old badge prove to be a success formula for the Japanese automaker? Let us know your thoughts in the comments section below.

Further reading

Honda is Bringing Back the Passport Name to Fill the Gap Between the CR-V and Pilot
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Honda is Bringing Back the Passport Name to Fill the Gap Between the CR-V and Pilot

2017 Honda CR-V High Resolution Exterior
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Read our full review on the 2017 Honda CR-V.

2016 - 2019 Honda Pilot High Resolution Exterior
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Read our full review on the 2017 Honda Pilot.

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