Honda to sell diesel vehicles in U.S. and Japan
Honda already sells diesel cars in Europe. The diesel-powered Accord was rated Europe’s most reliable car in a survey released in the past week.
Diesel engines often offer better mileage and longevity than standard gasoline engines. Diesel is also cheaper, an important factor as gas prices have risen sharply in the past year.
While gas-electric hybrid vehicles such as Toyota’s Prius have won over many consumers in the U.S., Honda has had less success marketing its own hybrid vehicles, which include the now-discontinued Insight, and a hybrid version of the Civic.
Hybrid technology has proven best suited to smaller cars, while Honda’s new diesel vehicles will be focused on the opposite end of the market.