Honda’s ramping up its efforts in introducing the 2011 CR-Z to the American market and they did so New York style. Not content with just a standard run-of-the-mill unveiling, Honda went and set up shop at Times Square in New York City to do the first 3D unveiling in company history.

With a crowd of over 250,000 – that’s what Honda is saying, although the number may be a tad inflated – in attendance, Honda put on quite a show with hip-hop group N.E.R.D performing for the crowd and getting everyone up on their feet, jumping and hollering with each passing beat. The highlight of the whole spectacle, of course, was the CR-Z, and as promised, Honda unveiled the car in 3D by broadcasting footage of a new commercial centered on the sports hybrid coupe at Times Square’s iconic Spectacolor screen, much to the delight of the 250,000 people that supposedly came in to watch the entire festivities.


Source: Honda

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