HondaLens Augmented Reality - The Future of the Dealership Experience
There’s no going back from virtual reality as Honda pioneers a new level of dealership engagementby Kirby, on
Honda has high hopes for the all-new 2018 Accord, so it’s taking the car’s dealership experience to a whole new level with a new feature called HondaLens. The augmented reality (AR) feature puts prospective customers in a unique position of seeing the Accord and its features in a whole new light, literally and figuratively. The proprietary system made its debut at the 2017 Los Angeles Auto Show in grand fashion. Those in attendance were given an opportunity to peak into the history of one of Honda’s best-selling models before diving deep into the array of features that the tenth-generation Accord has at its disposal.
The HondaLens feature allows users to view six hidden stories about the car that they can discover by walking around the car
This is something to look forward to. I’ve been exposed to augmented reality before, but not in this kind of presentation. It’s good that Honda is taking advantage of the budding technology to present a new way of dealership engagement for its customers. It’s one thing to get the usual schtick from sales agents; it’s another thing to wear Microsoft’s HoloLens reality smart glass and have the stories of the Honda Accord brought before your eyes in ways that we only used to see in Hollywood.
According to Honda, the HondaLens feature allows users to view six hidden stories about the car that they can discover by walking around the car. Way-finding arrows and voice-over instructions are included in the presentation to make it easier for a customer to engage himself into the augmented reality that’s flashing before his eyes. Ever seen a hologram version of the Accord’s new turbocharged engine floating out of the hood? HondaLens can do that. There’s even a feature that puts a customer in the driver’s seat, and he experiences simulated traffic scenarios that are projected through the windshield. Move to the passenger seat, and the AR presentation turns to the various tech features that the all-new Accord is carrying. Pretty cool, right?
What’s unclear at this point is Honda’s plans for HondaLens after the LA Auto Show.
What’s unclear at this point is Honda’s plans for HondaLens after the LA Auto Show. It’d be cool to find this feature in its dealerships in the near future, but I won’t hang my hat on that happening anytime soon. I do hope it becomes available sooner than later. The quicker we get HondaLens into dealerships, the quicker it would be for us to appreciate the technology and what it’s all about.
Read our full review on the 2018 Honda Accord.
Read more 2017 Los Angeles Auto Show news.