• Hoonigan Names New Female Racer For Fiat 124 Spider Abarth Rally Car

Pushing the limits in a race-prepped two-door

For the past few months, Hoonigan and Fiat have conducted a talent search to find the “Next Female Hoonigan” racer. Today, it was announced that the search was over and a winner has been found. Taking the title is Sara Price, a 24-year-old hot shoe hailing from Canyon Lake in Southern California. Price started in motocross racing before taking on trophy trucks and side-by-side racers, and will bring that experience to rally racing in the Hoonigan Fiat 124 competition machine.

Price managed to secure her ride by beating five other finalists in a three-month long competition, which started with more than 150 individual entries from across the nation. To take the win, Price first had to take a road trip to the Bob Bondurant School of High Performance Driving in Phoenix, Arizona, before continuing on to the Gridlife Music & Motorsports festival at Gingerman Raceway in South Haven Michigan. Eventually, Price showed she had what it took to be the next Hoonigan racer, and subsequently took the wheel of a 400-horsepower turbocharged Fiat 124 at the Mt. Washington hillclimb event in New Hampshire. Specs on the car include a six-speed pneumatic sequential transmission and anti-lag system, which is the right combo when tackling the 7.4 miles and 4,500 feet of elevation change at the hillclimb. Check out the video of Price’s run by hitting play above, including a glimpse at all the hard work it takes to run at the front at such a prestigious event.

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The Full Story

Although it’s disappointing to see the Hoonigan team run into technical difficulties at Mt. Washington, Price clearly has the chops to take top honors, given the right car. Hopefully we’ll be hearing more about her racing career in the near future.

Hoonigan Names New Female Racer For Fiat 124 Spider Abarth Rally Car High Resolution Exterior
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As for the car, a Fiat 124 is an interesting choice for a rally racer. Based on the Mazda MX-5, the 124 is a lightweight, front-mid-engine, RWD roadster, a break from the traditional AWD hardtop hatchbacks and sedans you usually see running around. However, this racer is no joke. Thanks to an upgraded turbocharger, output is far above the stock 160 ponies, with 400 horses ripping away at the pavement at command thanks to an anti-lag system. A pneumatic sequential six-speed transmission swaps cogs, while carbon fiber and a stripped interior shed ever more weight.


2016 Abarth 124 Rally Wallpaper quality
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Read our full review on the Abarth 124 Rally.

2018 Fiat 124 Spider Abarth
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Read our full review on the 2018 Fiat 124 Spider Abarth.

2017 Fiat 124 Spider
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Read our full review on the 2017 Fiat 124 Spider.

Jonathan Lopez
Jonathan Lopez
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Press Release

The FIAT Brand and Hoonigan announced driver Sara Price as the winner of its search for the next great female driver to race the Fiat 124 Spider Abarth rally car. As her prize, Price competed in the Mt. Washington Hillclimb, the nation’s oldest hillclimb event, which is 7.4 miles long and features 4,500 feet of elevation gain. Price, whose background is off-road/motocross, hails from Canyon Lake, California. Price was chosen from six finalists who competed over three months to earn the title of “Next Female Hoonigan.”

Hoonigan Names New Female Racer For Fiat 124 Spider Abarth Rally Car High Resolution Exterior
- image 725093

With over 150 entries, which was whittled down to six accomplished female drivers named as finalists, Price won the title of “Next Female Hoonigan” and was selected to race the Fiat 124 Spider Abarth rally car. Finalists included Michelle Abbate (Las Vegas, Nevada), Collete Davis (San Francisco, California), Sally McNulty (Phoenix, Arizona), Rathyna Gomer (Colton, California) and Suzanne Valdivia (Modesto, California). The road trip and competitions at Bondurant can be viewed here.

Viewers can tune into Hoonigan and FIAT social and digital channels to watch the entire competition unfold.

The FIAT Brand North America is taking the Abarth name back to its racing roots with the creation of a 124 Spider Abarth rally car. Recognizing the breadth of female driving talent in the racing community, FIAT is working with Hoonigan, a motorsport-lifestyle brand, to find the next great female driver to race the 124 Spider Abarth rally car. This 400-horsepower specially made coupe roadster calls back to the origin of the brand with racing icon Karl Abarth.

Hoonigan athlete and Top Fuel drag racer Leah Pritchett helped kick start the search, hosting the program launch video. Phase one of the driver search, which launched April 18 and concluded May 10, called for applicants to make their case in a one-minute video demonstrating what makes them rad enough and fast enough to get behind the wheel of Fiat’s competition vehicle.

Contestants arrived at Hoonigan headquarters on May 24 and completed some fun, warm-up challenges before pairing off and road-tripping in production 124 Spider Abarth vehicles to the Bob Bondurant School of High Performance Driving in Phoenix, Arizona. At Bondurant, the racers competed and proved their worth in 124 Spider Abarth production cars, aiming to earn the right to race in the rally car. Competition continued in the rally car at the Gridlife Music & Motorspots festival at Gingerman Raceway in South Haven, Michigan, where Price ultimately prevailed.

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