How High will Lamborghini’s Sales Climb before they Level Out?
The brand is already making huge strides in surpassing its sales volume from last yearby Robert Moore, on
Lamborghini is a pretty exclusive company – maybe not so much as other high-end manufacturers out there, but exclusive enough that 2015 was a record year for the company with just 3,245 vehicles sold worldwide. That accounts for an averages sales volume of just 8.89 units per day throughout all of last year. With that said, we don’t know exactly what Lambo is doing that works, but the brand is already off to a good start this year with 2,013 vehicles delivered to customers in the first six months of the year.
Of the 2,013 vehicles, 1,370 examples were Huracáns and just 643 were Aventadors. Of the Aventador, one was the 5,000th example produced. In June of this year alone, the brand managed to deliver 416 units, making it the most successful month on record. And, it looks like this year will only get better for the manufacturer as the order books has Lambo feeling like 2016 might be its most successful year in its long history.
Stefano Domenicali, the CEO of Lamborghini, said, “Thanks to the enlargement of the Huracán family, including the introduction of the Spyder and rear-wheel drive version in markets worldwide in spring this year, we were able to deliver an exceptional sales performance in the first six months of 2016. With a solid order bank, not only for the Huracán but also for our V12 model the Aventador, we aim to outperform the last year’s sales record yet again."
Will Lambo be able to pull off another record year? Only time will tell, but it’s sure on the right path.
Why it Matters
I know that a goal of hitting 4,000 units sold in a single year seems like a small goal, but you’ve got to remember who we’re talking about here. We’re not talking about Honda Civics and Chevy Impalas here. No; we’re talking about one of the best supercar and exotic manufacturers in the world with a ripe history and an overzealous attitude. Not everybody can afford a Lamborghini and, because of the brand’s overzealous self-worth, not everybody wants one. For now, Lambo’s grasp is actually on par with its reach, and it looks like the company will continue to grow. The one thing is, however, that it doesn’t want to grow too much or it won’t have the same exclusive status. That, my friends, would be a crime that I think we can all agree shouldn’t be committed. This world doesn’t need too many Lambos running around (or catching on fire.)
At the end of the day, it looks like Lambo will most likely surpass the figure of 3,245 from last year, which was up from 2,530 in 2014. Expect the brand to continue growing for the next few years before fizzling out and finding a steady sales volume once again. With the Lamborghini Urus expected for the 2018 model year, the SUV will likely push the brand’s annual sales up to the 6,000 mark where sales will probably level out.