The truck will be teased in a 30-second commercial during Superbowl

After being defunct for a decade now, the Hummer moniker is making a comeback; this time under GMC’s umbrella as an EV. The rumors of the Hummer-revival were surfacing the internet for quite some time, and now the company has confirmed the same. GMC has announced that it will debut the Hummer EV truck on May 20, 2020. However, the company will be airing a 30-second commercial during the Superbowl; during the second quarter of the game, to be precise. How exciting is this?!

This Would Be One Of The Most-Anticipated Revivals

The legendary hardcore brand is all set to be electrified. GMC announced that it will be building the Hummer EV at its Detroit-Hamtramck assembly. This isn’t going to be a one-off vehicle or a concept by any means.

GMC plans to mass-produce the vehicle, and the $2.2 billion investment into the resurrected brand is a testimony to that.

Hummer EV’s motto “Quiet Revolution” seems fitting of what is on the cards. The GMC Hummer EV will be a monster of a truck with some mind-blowing specs. The truck will produce 1,000 horses and 11,500 pound-feet of torque! It will sprint from a standstill to 60 mph in three seconds flat. GMC also said that the Hummer EV truck will retain its fantastic off-road capability while having zero emissions and reduced noise. This is the exact opposite of what the Hummer is known for. The long-gone first-gen Hummer had a V-8 gasoline engine and it was known to be a fuel guzzler! Nice to see GM being bold to change the brand’s image and adapt to changing times.

Hummer Electric Specifications
Horsepower 1,000 HP
Torque 11,500 LB-FT
0 to 60 mph 3 seconds

Hummer will be teasing the truck during the Superbowl ad slot. The company has reserved a 30-second slot and will break the cover (sort of) during the second-quarter ad slot of the most-watched U.S. television broadcast. It revealed a series of short commercials that focus on the words “Quiet Revolution” while retaining its hardcore specs. In all likelihood, the price will breach the six-digit figure in the mid- and top-spec trims.

Final Thoughts

The Hummer EV is expected to go up against the Rivian EV and the Tesla Cybertruck.

But, if it plans to launch a cheaper base trim with “regular” specs, it will face a lot of competition in the form of the upcoming electric Ford F-150, Lordstown Endurance, and so on. In the top spec, it could go up against the Bollinger B2. Wherever it slots itself, the Hummer EV will have competition. I would’ve suspected the Hummer EV to be a niche, premium offering, but since the company is looking to mass-produce the truck, it could very well be cheaper than expected. What do you think will be the starting price of the Hummer EV? Share your thoughts with us in the comments section below.

Sidd Dhimaan
Associate Editor and Truck Expert - sidd@topspeed.com
Sidd joined the Topspeed.com team in 2017 as an intern and in less than a year he earned a full-time position as an associate editor and junior automotive expert. He is currently our pickup truck expert and focuses his attention on heavy-duty and off-road vehicles.  Read More
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