Hyundai is gearing up to make a big impact at the 2015 Frankfurt Motor Show, with the introduction of its new N high-performance sub-brand. Now that Hyundai has delivered on quality, it wants to be seen as a purveyor of performance cars as well, and like BMW M and Mercedes-AMG, it plans to so through its N sub-brand. To launch N, Hyundai is introducing its new 2016 i20 World Rally Championship car and the N 2025 Vision Gran Turismo concept, which will appear exclusively in Gran Turismo 6. Hyundai is also bringing the mid-engine 2015 Hyundai Veloster RM15 concept from earlier this year.

The new i20 rally car will be one of the first WRC cars we’ll see that conforms to new rules for 2016. That means a much wider body, more aero, less weight and a 1.6-liter engine producing around 380 horsepower. Hyundai is eager to tie N to its motorsport activities, so expect an i20 N hot-hatch for the road in the near future.

The N Vision Gran Turismo has only been teased up to this point, but it appears to be track-day car, similar in concept to the 2016 BAC Mono, with a Le Mans prototype-style fin over the rear body work. Hyundai says it “highlights sustainable technology and race car design,” which means it will probably have a gasoline-electric hybrid drivetrain of some kind. Styling looks pretty promising from what we can see, and it will likely point the way forward for future N products. We’ll have a full review soon.

Continue reading for the full story.

Why it matters

The one thing conspicuously missing from all this a road car. We know Hyundai has been working on consumer N cars, but unless it still has a surprise awaiting us in Frankfurt, we won’t be seeing any right away. In addition to the i20 N, we’re also expecting to see an i30 N, possibly called the Elantra N in North America. Racy-looking i30 prototypes spotted ripping around the Nürburgring would seem to substantiate this.

Another obvious candidate to the get the N treatment is the 2016 Hyundai Genesis Coupe. If that happens, expect the (possibly turbocharged) V-6 to send around 400 horsepower to the rear wheels, and aggressive visual updates to match the performance. A more powerful Veloster N with around 230 horsepower seems like a good bet, too.

So, why the letter N? N stands for Namyang, a district south of Seoul, Korea that’s also home to Hyundai’s research and development center. The letter also has strong associations with the Nürburgring, where Hyundai has a test center.

2015 Hyundai RM15

2015 Hyundai Veloster RM15
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Read our full review here.

James Wolfcale
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Press Release

August 26, 2015 – Hyundai Motor will showcase its high performance sub-brand N at the Frankfurt International Motor Show 2015. The result of intensive testing and product development, the sub-brand N builds on Hyundai Motor’s successful motorsport experiences and technology capability to drive future performance-oriented and race-track-capable models forward and bring ‘the most thrilling winding road’ fun to customers who truly love cars.

The N builds on not just Hyundai Motor’s continued advancement as a primary competitor in World Rally Championship (WRC) but also on the company’s dedication and investment to create striking and pioneering high performance cars. It capitalizes on Hyundai Motor’s fast-growing strength and signifies the pace of change within the brand, matching the company’s ambition to challenge perceptions by making real and emotional connections with customers.

Highlighting Hyundai Motor’s passion for performance and engineering competency, a preview of the New Generation i20 WRC car will appear on stage during the motor show to demonstrate Hyundai Motor’s performance ambition.

Based on the New Generation i20, the rally car is the first prototype for the vehicle that will challenge for the podium in the 2016 WRC. Already undergoing a punishing testing, engineering and development regime, the new car is building up to its final rally-specification ahead of its debut at the start of the 2016 FIA World Rally Championship at Rallye Monte Carlo.

Furthermore, an ultimate concept car showing the brand’s perspective on future performance characteristics will be introduced during the Motor Show. The ‘Hyundai N 2025 Vision Gran Turismo’* concept highlights sustainable technology and race car design, truly representing the future potential of Hyundai N. Through this new concept, Hyundai Motor is engaging further with its fans and the online community by making Hyundai’s passion and performance accessible to millions of people around the world.

In addition, the Hyundai RM15 concept car will be displayed, representing the company’s passion for performance and suggesting how the Hyundai N driver-focused technologies could come into production. The mid-engine concept, with a 2.0-liter 300ps engine, is undergoing further developments to apply high-performance technology to Hyundai Motor cars in many exciting ways.
Hyundai Motor’s press conference will take place in Hall 6 at 11:30 (CET) on Tuesday 15th September 2015.

* Hyundai N 2025 Vision Gran Turismo: This concept is a new project by Hyundai Motor to be coming exclusively to PlayStation®’s Gran Turismo video game series.

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