Hyundai Develops Subcompact Crossover; Creta Not Coming To The U.S.
Hyundai entered the subcompact crossover segment on October 10, 2014, when they released the Hyundai IX25 to the Chinese market. On July 21, 2015, the IX25 — rebadged as the Creta – hit the Indian market. Based on Hyundai’s Fluidic Sculpture 2.0 design, the Creta looks strikingly similar to the 2014 Hyundai Santa Fe, 2014 Hyundai Santa Fe Sport and the 2016 Hyundai Tucson, only it’s a little bit smaller all the way around. It would have competed with the 2015 Chevy Trax, 2016 Honda HR-V and 2015 Nissan Juke, except it never came to the U.S. market. You’ll have to cross international waters if you want to take a ride in this new subcompact.
When the Creta was offered to Hyundai Motor America, they turned it down because they wanted to wait for the right vehicle – one they hope will compete better with the subcompacts already available in the U.S. market. This could prove to be a strategically smart move for Hyundai Motor America, but so far the model has seen decent success in the Indian and Chinese markets. Hyundai received more than 10,000 pre-launch requests for it from the Indian market and China sold more than 70,000 between September of 2014 and June of 2015.
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Why it matters
The Creta has a confident design, but still looks too much like its larger counterparts. It does achieve a combined fuel consumption of 25 kmpl though, which computes to just over 58 mpg. Assuming Hyundai could manage to retain a good portion of that fuel consumption figure, while meeting U.S. safety and emissions standards, the Creta might have been a big hit in our market. Currently, the best mileage from competitors falls to the Juke and the Trax with combined ratings of only 34 mpg. It would be nice to see a subcompact with a different look than the other three crossovers offered by Hyundai, but gas mileage can be a deal-breaker.