Of all the mainstream automakers that have released new models this year, few can match Hyundai in terms of the sheer volume of interest consumers have displayed for the brand. And while the world seems to have developed quite a soft spot for the Korean automaker, the same can’t be said in the brand’s home market.

Not exactly what you’d expect from one of the fastest rising automakers in the world, but it’s true. Hyundai models are selling like hotcakes in other parts of the world, including in Europe and North America, but the brand’s reception in South Korea has been lukewarm, at best.

It becomes even more perplexing considering that sister company, Kia, is experiencing a renaissance of its own with its new line of models including the K5 and Sportage SUV, which has seen a robust 49% sales increase compared to its numbers the previous year.

Now, if there’s a conceivable way to think up an explanation for this situation, it could be attributed to the seeming lack of new models Hyundai has been releasing in the past few months. If that’s the case – and there’s no reason why it shouldn’t be a big proponent for the decline – then we can expect the company to rebound rather nicely when the new Elantra and Accent join the new Tucson and face-lifted Santa Fe comes to dealerships in the coming months.


Source: Reuters

Kirby Garlitos
Automotive Aftermarket Expert - kirby@topspeed.com
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read More
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  (449) posted on 06.29.2011

Well, I have to admit the Korean are still newbie in the world of automobile. And I’m glad to know that they have achieved their success earlier than I expect! I guess we are hoping for a more reliable car from them.

  (368) posted on 06.29.2011

It makes me wonder if this thing has something to do with the feud between the North and South Korea? However, its great to know the success of this car in US and European country for sure the Korean would be great hearing this thing.

  (447) posted on 05.6.2011

I guess they only want products that is known or produced exclusively for them. Do you have the copy of the latest sales figures of cars in South Korea? Maybe local producers dominated its own home market.

  (302) posted on 04.15.2011

Personally, I don’t think that KIA cars are reliable. I really doubt that thing on KIA plus they are not that popular.

  (506) posted on 04.1.2011

Well, it does happen. I guess you are right there daniel_james. Commonly, no only in the S. Korea but on the other part of the world, they tend to patronize the foreign products instead of their own. 

  (228) posted on 03.16.2011

But Hyundai is a Korean car right? So i guess, Koreans are not patriotic at all! But i have heard that it sells like hotcakes in Europe. BTW, what’s the top selling car in Korea anyway?

  (939) posted on 07.12.2010

and the train keeps rolling on. With every revision of their line up they are proving themselves worthy competitors, This car and the new Tucson are prime examples of how to play, and win , in a crowded field

  (858) posted on 07.8.2010

Wow, this is one good looking car. Why would you spend $50k on a Lexus when you could spend half as much on one of these?

  (518) posted on 07.8.2010

I think koreans is not impressed with their very own vehicles.

  (1022) posted on 07.7.2010

not only that, they believe that the imported car’s performance are way better than their very own. not knowing that the Hyundai and Kia passed every auto requirements on EUROPE.

  (612) posted on 07.7.2010

well of course, korean will buy an imported cars rather than buying their very own buid car.

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