Hyundai Pays Tribute to Original Grandeur Flagship Sedan with Heritage Series EV Resto-mod - story fullscreen Fullscreen

Hyundai Pays Tribute to Original Grandeur Flagship Sedan with Heritage Series EV Resto-mod

The Grandeur was Hyundai’s luxury flagship sedan in the 80s and the automaker has now reimagined it as an EV concept

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Hyundai has paid homage to the 1986 Grandeur by electrifying it and equipping it with modern features. The Grandeur was Hyundai’s luxury flagship sedan introduced in the South Korean market and was an important product for it back then. The company is celebrating the Grandeur’s 35th anniversary by reincarnating the 1986 Grandeur as an EV. Called the Heritage Series Grandeur, this ‘electrifying retro-futuristic’ resto-mod looks tasteful and reminds people of the car that paved the South Korean’s way into the luxury sedan segment in its domestic market.

What’s Special About The Hyundai Heritage Series Grandeur?

Hyundai Pays Tribute to Original Grandeur Flagship Sedan with Heritage Series EV Resto-mod
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Earlier this month, Hyundai commemorated its yesteryear luxury flagship sedan’s 35th anniversary by introducing an EV concept based on it called the Heritage Series Grandeur

The Heritage Series Grandeur features the Parametric Pixel lighting. We first saw this on the Hyundai Ioniq 5. Somehow, it looks good here, too, although it makes it look like the Grandeur has housefly eyes (can’t un-see it now, eh?) The retro vibes of the original Grandeur are retained, but there are some modern components. The wing mirrors are new, and so is the side cladding on both sides.

Hyundai Pays Tribute to Original Grandeur Flagship Sedan with Heritage Series EV Resto-mod
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The covered wheels don’t look out of place either. I reckon steel wheels would’ve done justice as well. But, covered wheels are something we’ve been seeing on EVs lately, mostly for aero and efficiency purposes. On the Tesla Model 3, covered wheels yielded 10 miles more than the standard wheels in a test conducted by Car and Driver.

Hyundai Pays Tribute to Original Grandeur Flagship Sedan with Heritage Series EV Resto-mod
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Inside the cabin, the front seats are draped in burgundy velvet, an ode to the original Grandeur, whereas the rear seats are upholstered in auburn Nappa leather

On the inside, the interior isn’t as old-school as expected and features a lot of modern tech. The front seats are draped in burgundy velvet, an ode to the original Grandeur. The rear seats are upholstered in auburn Nappa leather. Bronze-colored lighting is equipped to light up the cabin. The whole aura is reminiscent of the period-specific elements here.

Hyundai Pays Tribute to Original Grandeur Flagship Sedan with Heritage Series EV Resto-mod
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The single-spoke steering wheel and the jet airplane-style gear selector maintain the ‘80s vibe. On the original model, you had knobs and buttons on the dash. The designers at Hyundai have swapped that in favor of an ultra-wide touchscreen system that runs almost half the width of the dash.

Hyundai Pays Tribute to Original Grandeur Flagship Sedan with Heritage Series EV Resto-mod
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An 18-speaker audio system also graces the concept. There’s a hidden storage compartment in the center console armrest as well. And, don’t miss the jet airplane-style gear selector

Hyundai has opted for an 18-speaker audio system designed by South Korean sound designer Guk-il Yu. There is a hidden storage compartment in the center console armrest that’s big enough to stash away valuables like watches.

What They Had To Say?

Hyundai Pays Tribute to Original Grandeur Flagship Sedan with Heritage Series EV Resto-mod
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“As our designers conceive the future, it’s important to look back on what we’ve created in the past and find inspiration in it,” said Hak-soo Ha, Head of Interior Group of the Hyundai Design Centre. “With the Heritage Series Grandeur, our designers have reinterpreted an important part of Hyundai’s history as a wonderfully unique blend of vintage and contemporary that reflects the boundless possibilities of our EV era.”

Conclusion

Hyundai Pays Tribute to Original Grandeur Flagship Sedan with Heritage Series EV Resto-mod
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The Hyundai Heritage Series Grandeur was displayed at Hyundai Motorstudio Goyang and the Seoul Motorstudio earlier this month. It looks unlikely if we’ll see a production version of this, but we can expect design cues from this ‘Newtro’ (newness+retro) concept to be featured on Hyundai’s upcoming EVs.

What do you have to say about this EV concept? Share your thoughts with us in the comments section.

Sidd Dhimaan
Sidd Dhimaan
Senior Editor, Truck Expert, EV Expert - sidd@topspeed.com
Sidd joined the Topspeed.com team in 2017 as an intern and in less than a year he earned a full-time position as an associate editor and junior automotive expert. Fast forward to today, and he is currently serving as a senior editor, pickup truck expert, and EV expert.  Read full bio
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Hyundai Motor Company is celebrating the 35th anniversary of its 1986 Grandeur flagship sedan with an electrifying retro-futuristic resto-mod. Hyundai developed the Heritage Series Grandeur to shed light on the original sedan’s symbolic significance and find new inspiration for future designs.

Hyundai’s design team reinterpreted the first-generation Grandeur as an all-electric car with the Parametric Pixel exterior lighting that distinguishes its new IONIQ 5 production model and an ultra-modern interior wrapped in burgundy velvet and Napa leather.

From the outside, the Heritage Series Grandeur shows most of its retro charm, but with tasteful updates, such as new side mirrors, covered wheels, slide cladding and pixel-style LED headlights and taillights that hint at the concept’s use of Hyundai’s electric powertrain.

For the Heritage Series Grandeur’s interior, the designers applied a ‘Newtro (newness + retro)’ concept theme to stimulate passengers’ senses with bronze-coloured lighting that is reminiscent of period audio equipment and a modern audiophile sound system to match.

The front seats are fitted with burgundy velvet, inspired by the original Grandeur, with the unexpected twist of elegantly stitched and laced auburn Napa leather on the back. The center console armrest contains a hidden pop-out compartment for storing valuables like watches.

The designers seamlessly integrated the latest technologies alongside retro-cool hardware. They replaced dials and buttons on the dashboard with an ultra-wide, touch-enabled flat-screen display but maintained the ’80s vibe with a single-spoke steering wheel and jet airplane-style gear selector.

The designers incorporated the 4way4 sound system developed by South Korean sound designer Guk-il Yu that controls the 18-speakers. The audio system delivers rich sound with magnificent clarity and deep bass thanks in part to the composition of Grandeur’s center console and dashboard, which are designed based on concert hall acoustic theory. The soundbar’s piano function can be played through the audio system when the vehicle is in park.

The bronze-coloured light beam that begins at the left and right ends of the dashboard extends around the cabin, penetrating the B-pillars, casting a flattering hue across the well-appointed interior. ‘Infinity mirrors’ reflect the light, giving the second row an even wider sense of space befitting a luxury saloon of the mid-80s zeitgeist.

Having reimagined its 1975 Pony and 1986 Grandeur as EV concepts, Hyundai designers will continue to rediscover the values of the brand through the Heritage Series.

“As our designers conceive the future, it’s important to look back on what we’ve created in the past and find inspiration in it,” said Hak-soo Ha, Head of Interior Group of the Hyundai Design Centre. “With the Heritage Series Grandeur, our designers have reinterpreted an important part of Hyundai’s history as a wonderfully unique blend of vintage and contemporary that reflects the boundless possibilities of our EV era.”

The Hyundai Heritage Series Grandeur is on display at Hyundai Motorstudio Goyang through Nov. 14, and then moves to Seoul Motorstudio, from Nov. 16-21.

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