Things will get more emotional, and the Sonata will be gorgeous

Two big pieces of news come from Hyundai today, courtesy of an interview with Autocar. Hyundai Styling Chief, Sang-yup Lee told the outlet that the “Russian doll” styling won’t work for the brand as there are just too many models globally and one look wouldn’t suit them all. This is in regard to the awesome styling of the recently revealed Le Fil Rouge, and the future of Hyundai styling in the near and long-term.

“You have a king, queen, bishop, knight – they’re all different, but they become a team when they’re all together,” said Lee. “This is our strategy. I call it a Hyundai look, not a family look.”

With that in mind, it shouldn’t come as a surprise that Hyundai already has another concept in the works, and it will be more emotional. Lee sees it as a way to demonstrate how Hyundai’s new design can be interpreted differently. He said that if the Le Fil Rouge is the queen, then the next concept will be the bishop. So, you can expect to see something pretty radical from the Korean brand by the end of this year as it continues to move further and further away from the econobox history it once embraced.

Lee also added in that a new production car in 2019 would take a lot of design cues from the next Le Fil Rouge, which could be really good news. The next production car to come out of Hyundai could very well be the next-gen Sonata. It was introduced in 2015 but was facelifted in 2017. The last two generations had short life cycles (4 to 5 years, max) so 2019 would be the perfect time to showcase an all-new 2020 Sonata.

The Le Fil Rouge was one of the best-looking concepts at the 2018 Geneva Motor Show, and the Sonata would look quite nice with those stout lines and sporty presence, don’t you think?

Hyundai Le Fil Rouge at the Geneva Motor Show

References

Hyundai Plotting a New Concept; Could Base the Next-Gen Sonata on the Le Fil Rouge Exterior
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Check out our impression of the 2018 Le Fil Rouge Concept.

2018 Hyundai Sonata Exterior High Resolution
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Read our full review of the 2018 Hyundai Sonata.

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Read more Hyundai news.

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