The closest model Hyundai has to a sports car is arguably the 2014-2015 Hyundai Genesis Coupe, which is a much better proposition in the segment compared to the 2007 Hyundai Tiburon, for example. Hyundai’s plan for the future included a production sports car that would be largely influenced by the 2014 Hyundai PassoCorto by IED concept.

That plan has now been set aside so that the brand can focus on improving the models in its current lineup. The decision to hold back on entering the sports-car market is based on what is best for Hyundai at this time. According to Tony Whitehorn – the CEO of Hyundai U.K. – there isn’t a lot of money being made from sports cars right now, and he claims the market is continually getting smaller. This news doesn’t mean Hyundai will avoid the market forever, but right now is not a good time for it to take on a sports model.

Continue reading for the full story.

Why it matters

Hyundai seems to have the right idea for now, and Whitehorn appears to be right on the money. Some cars, like the 2016 Mazda MX-5 and the 2016 Audi TT, seem to be doing fairly well, so a new sports model would have some stiff competition. When Hyundai comes to the sports-car market, it needs to bring something the competitors don’t have if it wants to succeed.

At this point, I believe Hyundai is better off focusing on its current models. Improving vehicles like the 2016 Hyundai Veloster, the 2015 Genesis Coupe and the 2014-2015 Hyundai Equus will probably be more profitable in the long run than developing a new sports model. What did you think about the PassoCorto concept? Would a similar production vehicle spark your interest?

2014 Hyundai PassoCorto by IED

2014 Hyundai PassoCorto High Resolution Exterior
- image 543058

Read our full review here.

Source: Autocar

Robert Moore
Editor-in-Chief and Automotive Expert - robert@topsped.com
Robert has been an auto enthusiast his entire life. He started working cars at a young age, learning the basics from his father in the home garage on the weekends. As time went on, Robert became more and more interested in cars and convinced his father to teach him how to drive when he was just 13 years old. Robert continued working on cars in his free time and learned as much as he could about engines, transmissions, and car electrical systems, something that only fed his curiosity more and eventually led him to earn a bachelors degree in automotive technology with a primary focus on engine performance and transmission rebuilding.  Read More
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