Hyundai’s Sports Car Future Uncertain
The closest model Hyundai has to a sports car is arguably the 2014-2015 Hyundai Genesis Coupe, which is a much better proposition in the segment compared to the 2007 Hyundai Tiburon, for example. Hyundai’s plan for the future included a production sports car that would be largely influenced by the 2014 Hyundai PassoCorto by IED concept.
That plan has now been set aside so that the brand can focus on improving the models in its current lineup. The decision to hold back on entering the sports-car market is based on what is best for Hyundai at this time. According to Tony Whitehorn – the CEO of Hyundai U.K. – there isn’t a lot of money being made from sports cars right now, and he claims the market is continually getting smaller. This news doesn’t mean Hyundai will avoid the market forever, but right now is not a good time for it to take on a sports model.
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Why it matters
Hyundai seems to have the right idea for now, and Whitehorn appears to be right on the money. Some cars, like the 2016 Mazda MX-5 and the 2016 Audi TT, seem to be doing fairly well, so a new sports model would have some stiff competition. When Hyundai comes to the sports-car market, it needs to bring something the competitors don’t have if it wants to succeed.
At this point, I believe Hyundai is better off focusing on its current models. Improving vehicles like the 2016 Hyundai Veloster, the 2015 Genesis Coupe and the 2014-2015 Hyundai Equus will probably be more profitable in the long run than developing a new sports model. What did you think about the PassoCorto concept? Would a similar production vehicle spark your interest?
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