In case you’ve been living under a rock for the last week or two, then you probably didn’t know that we are right smack in the middle of the biggest sporting event in sports today - and no, we’re not talking about the Olympics, but rather, the World Cup.
And in the event that you also need to know this little tiny bit of information, Hyundai is one of the Cup’s biggest sponsors. So, in an effort to drum up interest for the World Cup - not that it needed any more exposure, that is - the Korean automaker is taking full of advantage of the suddenly infamous vuvuzela.
So, what exactly is a vuvuzela? Well, it’s a South African musical instrument that - depending on how your eardrums are wired - is either the most beloved or the most hated music-making instrument in the world right now. It’s not hard to hear what it sounds like. Just tune in to any World Cup match and if you hear that continuous buzzing sound in the background, that’s the vuvuzela being blown by thousands of people simultaneously.
Apparently, Hyundai’s not just making a traditional vuvuzela, but rather one that’s about 114 feet long.
And the best - or worst - part is, the monstrosity of a thing actually works too, which certainly doesn’t bode well for all those people who can’t stand the thing.