In case you’ve been living under a rock for the last week or two, then you probably didn’t know that we are right smack in the middle of the biggest sporting event in sports today - and no, we’re not talking about the Olympics, but rather, the World Cup.

And in the event that you also need to know this little tiny bit of information, Hyundai is one of the Cup’s biggest sponsors. So, in an effort to drum up interest for the World Cup - not that it needed any more exposure, that is - the Korean automaker is taking full of advantage of the suddenly infamous vuvuzela.

So, what exactly is a vuvuzela? Well, it’s a South African musical instrument that - depending on how your eardrums are wired - is either the most beloved or the most hated music-making instrument in the world right now. It’s not hard to hear what it sounds like. Just tune in to any World Cup match and if you hear that continuous buzzing sound in the background, that’s the vuvuzela being blown by thousands of people simultaneously.

Apparently, Hyundai’s not just making a traditional vuvuzela, but rather one that’s about 114 feet long.

And the best - or worst - part is, the monstrosity of a thing actually works too, which certainly doesn’t bode well for all those people who can’t stand the thing.

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Source: YouTube

What do you think?
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7 comments:

  (328) posted on 08.18.2011

haha. This thing sounds like the horn of a ship! The vuvuzela has been popular during the last World Cup.

  (347) posted on 08.18.2011

I think in the next World Cup the organizer will ban the vuvuzela since it cause in the distraction of the player.

  (745) posted on 09.7.2010

I agree with you, Hyundai is making a big scene in every sports event.

  (765) posted on 06.30.2010

In case you’ve been living under a rock for the last week or two, then you probably didn’t know that we are right smack in the middle of the biggest sporting event in sports today

  (1333) posted on 06.29.2010

In case you’ve been living under a rock for the last week or two, then you probably didn’t know that we are right smack in the middle of the biggest sporting event in sports today - and no, we’re not talking about the Olympics, but rather, the World Cup.And in the event that you also need to know this little tiny bit of information, Hyundai is one of the Cup’s biggest

  (434) posted on 06.28.2010

I agree it sounds like a ship, dude not preparing to dock actually, preparing to leave that when a cruise ship horns.

  (507) posted on 06.27.2010

LMAO, It sounds like a cruise ship that is going to dock.

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