Admit it: whenever you buy a car, do you really make a concerted effort in reading the owner’s manual? If you said yes, you’re either lying or you’re part of the minority who really does care about what the manual says. If you answered no, then, well, at least you’re honest.

Hyundai doesn’t seem to think about the owner’s manual that they’re actually forgoing the little textbook to anybody buying the just-unveiled 2011 Hyundai Equus in favor of something that you probably would enjoy more: an iPad. Hyundai’s rationale for this quirky yet ingenious ‘promotion’ is that by giving Equus buyers an iPad instead of an owner’s manual, it should allow these customers to make vehicle service appointments wirelessly.

Yeah, right. Last time we checked, anybody with a wireless Internet connection can do that with a click of a few buttons. But we have to admit, it is a pretty nice take-with-you gift whenever you buy a car. Sort of like that St. Louis Hummer dealership that’s giving away free shotguns for every purchase of a Hummer.

Or maybe not.


Source: Hyundai

Kirby Garlitos
Automotive Aftermarket Expert -
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read More
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  (434) posted on 02.23.2012

Are you asking how generous the Hyundai was? They are giving away iPad for free! Whew, it must be one of their strategies to call the attentions of buyers, but it was still awesome.

  (531) posted on 02.15.2011

At least any kid with tons of free time will be able to work your car before you can. Who reads the manual anyways!?

  (619) posted on 02.15.2011

Yeah, really, why the heck do I want their owner’s manual?!? Like do I want a digital copy of my mom’s sewing machine?!?

  (367) posted on 04.18.2010

Maybe because, of the low sales of iPad, they put it to new hyundai cars to increase their sales.

  (708) posted on 04.4.2010

Well I guess this is another April fools joke. Isn’t it?

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