We knew that The Black Eyed Peas’ Will.I.Am was the enterprising type, but even we were surprised that the BEP’s front man has entered the auto industry with the creation of his very own car, the IAMAUTO.

The car, which made its debut on the Tonight Show with Jay Leno, is being put into production as a way for Will.I.Am to bring some jobs back to East Los Angeles, California.

“I invested my money in building my own vehicle ’cause I want to bring jobs to the ghetto where I come from,” he said.

We understand his motivation in trying to create some positive effect on his old stomping grounds and that on its own is very commendable, but as far as the IAMAUTO is concerned, well, the jury’s still out on that.

Looking at it without any pretense, the car looks like an aftermarket mash-up of "curious" proportions. It’s been built using OEM Chrysler parts and features a Beats by Dr. Dre sound system, which is probably the only thing we like about the car. Performance specs have yet to be revealed, but we do hope that it comes with an impressive powertrain.

Otherwise, we don’t know if this car will go past the ’fad’ phase.


Kirby Garlitos
Kirby Garlitos
Automotive Aftermarket Expert - kirby@topspeed.com
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read full bio
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  (1) posted on 08.18.2012

Thorgald; You know that this has been confirmed to be a DeLorean, right? Customised by West Coast Customs? That it’s not a new, or original car at all?

  (1) posted on 06.6.2012

So i’ve been sitting here comparing this car to an actual DeLorean, and i do agree that they share similarities. Such as having four wheels, doors, a steering wheel, headlight etc. Seriously guys, stop nitpicking...

  (1) posted on 04.27.2012

No... I am going to say say that this car looks awesome because it looks like an edgier, more-futuristic version of the Maserati GranTurismo MC Stradale.

Further, I will say that it is inspiring that someone like Will.I.Am has stopped pointing fingers and laying blame when it comes to complaining about the state of the ghettos and has actually started to do something about it! (And, trust me... California can use the influx of monies!)

And, with regards to this car, if the performance specs are there to match the looks, I will be *very* interested in getting one! When do we get to hear what it can do?

  (1) posted on 02.24.2012

Wow Seriously, your going to say this car is awesome just because Will.I.Am made it. A little info on the vehicle, its made from spare parts from dodge. And the conecpt production is a delorean. Wow great way to base a car of a completely different chassis. Second of this is the ugliest pos ever designed. Its going to get the car company no where. Will.I.am need to leave cars to people that know what there doing. Dr. Dre beats are not even that good. There over price pos, Just ask anybody that listens to music properly. So people are so ing blind to fame there willing to buy this. This is why america is going down hill. Its because retards only care about pop culture and copying celebs instead of focusing on what they truly enjoy. You need to have an international market to be successful theses days because in case you havent heard the usa econ is in total crap.

  (428) posted on 02.14.2012

Wow! This car would achieve good compliments from the viewers. Why do I say so? The front bumper boosts with powerful style. The body paint is very professional and suits well to the singer Will I Am.

  (466) posted on 02.9.2012

Wow! A creative design from a singer Will I Am. It’s a perfect car for singer featuring Beats by Dr. Dre sound system.

  (776) posted on 02.1.2012

Like the music of BEP, this car is futuristic. This car is a boom bass beat car. We got to get this or may be we could personalized our car. It would be satisfactory if everyone of us would have a customized car.

  (472) posted on 01.26.2012

I’m a fan of the Black Eyed Peas and this car is great so futuristic. The beats was an assurance since it was made by Dr. Dre. I’m looking forward on it’s speed characteristics.

  (368) posted on 01.12.2012

What an impressive creative design! I’m truly amazed. I wonder about the car spec’s if it’s good but anyways, this car is really unique.

  (530) posted on 01.12.2012

This car has aciheved many positive and negative views from the commentators and other of course. But as for me, this car without knowing that it is from Will.I.Am of Black Eyed Peas, I could say that this is not that impressive on its outside looks. But we will wait for another updates for this.

  (194) posted on 01.12.2012

I am not that impressed with this car. The front design looks bulky to me and ugly as well. But still, I will support this car for it is by one of the best in the music industry. Waiting for more of his car.

  (342) posted on 01.10.2012

My idol!! I will surely make this IAMAUTO car a talk of the town! I’ll spread this to my friends. I am so proud with him. And the car is absolutely a "car". With a creative design like that.

  (8) posted on 01.9.2012

omg...looks like the ugly love child of an 80’s maserati bi-turbo...what a pile of crap!!

  (459) posted on 01.9.2012

I am a total fan of Black Eyed Peas and i will surely support the IAMAUTO car. I wonder about the car’s spec but the design is absolutely cool. Specially by using the sound system of Beats by Dr. Dre. His fans will also be looking forward about the update of this car.

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