There’s only so much to be said about short press releases; you know, those who stick to the tried-and-tested K.I.S.S. method. It seems that the I.D.E.A. Institute has followed this technique after sending out a teaser of their concept vehicle that’s headed for the Geneva Motor Show in two weeks time.

True to form, the teaser doesn’t show a whole lot with the only discernable characteristic of the vehicle is that it has a lot of sweeping lines and curves in it. According to the press release, the car is “Italian to the core: its shape, its look, its elegance and name...”

If there’s one thing we now about teasers that show little of the car, then it must be concealing something that should make our jaws drop when it’s unveiled, which should definitely make the wait for Geneva all that more excruciating.

Press Release after the jump


"I.DE.A. Institute returns to the Geneva Motor Show with a four-seater sedan powered by a hybrid engine. This latest concept car is Italian to the core: its shape, its look, its elegance and name are instantly recognized as being synonymous with Italian styling and beauty."

Source: I.D.E.A. Institute

What do you think?
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  (1333) posted on 02.16.2010

well that looks promising, IMO they got the teasing image from nissan juke.

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