• If It Wasn’t For The Cayenne, Porsche Probably Wouldn’t Exist Today

Not all superheroes are supercars

It’s hard to fathom the fact that the Porsche Cayenne has been around for almost two decades. During this time, Porsche’s first-ever SUV rose in popularity and became the brand’s best-seller, bringing in the required cash to keep the likes of 911 alive and kicking. This video explains very neatly how the Cayenne saved Porsche or better said, how Porsche saved itself with the Cayenne.

If It Wasn't For The Cayenne, Porsche Probably Wouldn't Exist Today
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Ferry Porsche once said that if the company could build an off-road car that adhered to its quality and dynamic principles, it would certainly sell.

Of course, Ferry Porsche never got to see the Cayenne in the metal, but its best-selling status is a direct consequence of the amount of clever tech Porsche baked into the SUV.

Financially-speaking, things were far from rosy for Porsche in the early 1990s. In 1991, for example, the manufacturer managed to only sell 23,000 cars, which was barely half of what it managed to push in 1986. Come 1992, the company’s losses soared to 240 million German marks and it closed 1993 with just north of 14,000 cars delivered. So Porsche reacted. It had to.

If It Wasn't For The Cayenne, Porsche Probably Wouldn't Exist Today
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First came the Boxster sports car, of which Porsche sold 32,000 cars in 1996. But the company was aiming for more and the attempt to supercharge its income culminated with an SUV. The Cayenne was born under the “Colorado” codename, from a collabo with group fellow Volkswagen.

If It Wasn't For The Cayenne, Porsche Probably Wouldn't Exist Today
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Announced for the first time in 1998, the Cayenne made its debut in 2002 at the Paris Motor Show. From that point on, the Cayenne absolutely bloomed.

At the end of 2008, the Cayenne sold over 105,000 units, surpassing the Porsche 911 by more than 50,000 units and to this day it is Porsche’s reigning sales champion, followed by its crossover sibling, the Macan.

2020 Porsche Cayenne drivetrain specifications
2020 Porsche Cayenne 2020 Porsche Cayenne S 2020 Porsche Cayenne Turbo
Engine Type V6 turbo V6 bi-turbo 4.0-liter V-8
No. of cylinders 6 6 8
Displacement 3.0-liter 2.9-liter 4.0-liter
Bore 84.5 mm 84.5 mm 86.0 mm
Stroke 89.0 mm 86.0 mm 86.0 mm
Max. power output 340 HP @ 5,300-6,400 RPM 440 HP @ 5,700-6,600 RPM 550 HP @ 5,750-6,000 RPM
Max. torque 331 LB-FT @ 1,340–5,300 RPM 405 LB-FT @ 1,800–5,500 RPM 567 LB-FT @ 1,960 - 4,500 RPM
0 to 60 mph (with Sport Plus) 5.8 seconds (5.6 seconds) 4.9 seconds (4.6 seconds) 3.9 sec (3.7 sec with Performance Start)
Top Speed 152 mph 164 mph 177 mph
Tudor Rus
Tudor Rus
Assistant Content Manager - Automotive Expert - tudor@topspeed.com
Tudor’s first encounter with cars took place when he was only a child. Back then, his father brought home a Trabant 601 Kombi and a few years later, a Wartburg 353. At that time, he was too young to know how they worked and way too young to drive them, but he could see one thing – each of them had a different ethos and their own unique personality. As time went on, he started seeing that in other cars as well, and his love for the automobile was born.  Read full bio
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