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In case you’re a bit of a shut-in, I’m happy to report that yes, spring has most definitely sprung in a major way, prompting some of those more outdoorsy types out there to break out the ‘ole two-wheeled contraptions known as bicycles. And while bike enthusiasts and car enthusiasts are occasionally at odds with one another, Cupra is offering up a reason for them to come together.

Continue reading for the full story.

The Full Story

If You Can't Afford the New Cupra Ateca, You Could Go For This Cupra Bicycle Instead
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It’s called the Fabike Cupra, as its a collaborative effort between Cupra and Fabike Projects studio.

Cupra, Seat’s go-to performance division, and newly minted standalone brand, produces loads of impressive machinery, including the Leon Cupra and the Cupra R. Now, the Spanish company is dipping its toes into the pool of human-propelled vehicles with a new bike product.

It’s called the Fabike Cupra, as its a collaborative effort between Cupra and Fabike Projects studio, an Italian company known for its custom, hands-on approach to bicycle production.

The bike itself was created for cyclists in the urban environment, bringing high-end racing bicycle design, technology, and materials, all of which is stuffed into an enthusiast-friendly package.

Materials and colors include a combination of copper and carbon fiber, and it comes with competition-style handlebars, hydraulic disc brakes, a single-speed gear, and a full composite frame. All told, the bike was constructed from over 100 unique parts, hand-assembled over a four-hour period by Fabike.

Interested buyers can get theirs at Fabike stores by the end of the year, as well as through the Cupra dealership network. The brand has yet to provide details on pricing, market availability, or production numbers, but we do expect it to be rather limited and rather expensive as well.

If You Can't Afford the New Cupra Ateca, You Could Go For This Cupra Bicycle Instead
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All told, the bike was constructed from over 100 unique parts, hand-assembled over a four-hour period by Fabike.

While it may seem like an odd move for Cupra, the Spaniards aren’t the only automaker to get into this space. For example, Ferrari sells its own $18,000 F1-inspired Bianchi road bike, while Lamborghini sells a bike for a whopping $32,000.

In all likelihood, this is probably just the first of many new Cupra creations to trickle down from the brand.

“With the launch of this two-wheel vehicle, Cupra serves its purpose of creating a new world around its cars; one where it can partner with different studios to design and build limited collections that reflect the character, attitude, and values of the brand,” Cupra explains in the attached press release, also adding that it will “[partner] with different studios and creative workshops to come up with new Cupra products.”

References

2019 Cupra Ateca
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Read our full review on the 2019 Cupra Ateca.

2018 Seat Leon CUPRA R ST Exterior
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Read our full review on the 2018 Seat Leon Cupra.

Press Release

CUPRA presents its first urban bicycle Superior sportiness and design with the new FABIKE CUPRA
 CUPRA presents a bicycle saturated with the distinctive style of the brand in collaboration with the FABIKE Projects studio  The unique combination of materials and colour make it a one-of-a-kind bike

Martorell, 23-04-2018. – CUPRA presents the FABIKE CUPRA, a bicycle for getting around the city that will enable riders to experience the signature style of the brand, in this case on two wheels. With this launch, SEAT is fulfilling its commitment to create a line of products around its flagship so that the CUPRA experience can extend beyond the passenger compartment of a car.
For this new project, CUPRA is collaborating with FABIKE, an Italian with a unique position in the bicycle market. The brand, which stands out for the manual production of its vehicles, endeavours to exploit all the technology of the materials it uses, the design and benefits of a high-end racing bicycle and market them to the urban cyclist. In this sense, CUPRA FABIKE is an urban bike that will not disappoint even the most demanding road cyclist.
With the launch of this two-wheel vehicle, CUPRA serves its purpose of creating a new world around its cars; one where it can partner with different studios to design and build limited collections that reflect the character, attitude and values of the brand.
In this context, and with the goal of conveying its commitment to craftsmanship, passion, high quality and

personalisation, the sporty brand will repeat its strategy in upcoming months, partnering with different studios and creative workshops to come up with new CUPRA products.
CUPRA director of strategy, development and business operation Antonino Labate emphasised that “this first project we are presenting highlights our commitment to creating a distinct identity around CUPRA. To this effect, in the next few months we are going to roll out a series of exclusive products that feature the brand’s allure and add to the CUPRA essence.”
The founder of FABIKE, Fabio Putzolu, who comes from a family with a long cycling tradition in Italy, pointed out that “when we began discussing with CUPRA, they came to us with a stimulating request: to turn our product into something even more unique, exclusive and sophisticated. To achieve this we carry out a considerable research process aimed at obtaining an outstanding combination of colours and materials, such as copper and carbon fibre. And the result is amazing.”
As with all bicycles manufactured by FABIKE, the new FABIKE CUPRA is made with more than 100 different parts. The bicycles are hand assembled one by one, and take an average of four hours to complete. What makes the FABIKE CUPRA so special is the combination of competition handlebars, hydraulic disc brakes and the single-speed transmission belt, with a carbon fibre frame. This unrivalled bicycle can be bought in FABIKE stores and at the end of the year also in the CUPRA dealership network.
CUPRA is a special brand for unique people designed to captivate customers looking for what the new brand has to offer: Uniqueness, Sophistication and Performance. The time has come for car lovers to get involved with a new brand that meets their expectations. Along with the launch of new models, CUPRA will also keep the motorsport and racing spirit alive by participating in the TCR series. The CUPRA world is alive and ready to conquer a new group of enthusiasts in more than 260 specially selected SEAT dealerships all across Europe.

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