If You’re Not A "Top Customer" Of Mercedes, Don’t Expect To Get Your Hands On The Mercedes-Maybach S650 Cabriolet
Only 75 units of the super-luxury convertible will go to the US marketby Kirby Garlitos, on
The math involving the production of the Mercedes-Maybach S650 Cabriolet is tricky when you consider that the German automaker is only building 300 units of the luxury convertible and that of those 300 units, only 75 will go to the U.S. market. That’s not a lot of models to offer, so in lieu of making the S650 Cabriolet available to everyone, Mercedes is instead going to its VIP customers first and giving them, in the words of Mercedes-Benz USA Dietmar Exler, “the right of first refusal."
Not that Mercedes USA is going to sweat trying to sell the 75 units of the S650 Cabriolet – the automaker has already received plenty of interest in the special edition convertible during its debut party last week. All 75 available units are expected to sell out quickly in the U.S., even if model comes with a pretty steep $320,000-plus price tag.
Given the car’s status and exclusivity, the price is where you expect it to be. It also doesn’t hurt that it’s inundated with the most luxurious of features and amenities, not to mention at 6.0-liter twin-turbocharged V-12 engine that produces 621 horsepower and 738 pound-feet of torque. That’s enough power to propel the luxury convertible from 0-to-60 mph in 4.0 seconds to go with an electronically limited top speed of 155 mph.
It’s unclear how long Mercedes USA is going to take to sell out the Maybach S650 Cabriolet, but considering the demand for the car and the fact the super-luxury convertible will likely only last a model year or less, all 75 units should be scooped up faster than it takes to write all those zeros in the checkbook. Or as Exler proudly told Automotive News: "We’ll be running out. We’re pretty happy with the way it’s going."
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Hard to see America’s allotment not selling out fast
Given the overwhelmingly positive response attributed to the Mercedes-Maybach S650 Cabriolet, I don’t think it’s going to take Mercedes USA a long time to find 75 buyers for all available units in this market. People will buy this car because of its features and exclusivity. The price tag is a little steep but if people can afford it, you can be sure that they’re going to line up and call dibs on it.
The more important question here is whether Mercedes USA is putting in the right policy to give VIP buyers the right of first refusal. Some people may have a problem with it and that’s their right. But I think it’s the right call for Mercedes to make, in large part because giving loyal customers first dibs on the car is a great way to reward these Mercedes owners for sticking with the brand. It’s a way for the automaker to show appreciation to the loyalty given to them by these buyers. That’s a gesture of goodwill that Mercedes customers will appreciate coming from Mercedes.
For those who aren’t considered VIPs, there is that chance, slim as it may be, that not all 75 units will be reserved by people who called dibs first. It’s unlikely, but strangers things have happened. And in the event that this opportunity doesn’t present itself, there’s still hope that Mercedes could release another run of the Maybach S650 Cabriolet in the future. There have been reports that the model could extend to the following year’s production cycle so don’t lose hope on Mercedes green-lighting an extended production run for the car.
In the meantime though, treat those 75 units to be as good as gone. That’s a testament, not only to Mercedes for creating such a showpiece of a super-luxury convertible, but also to its customers who are willing to pay more than an arm and a leg for the car.