In Another Universe, Alfa Romeo Is Owned by Volkswagen - gallery

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  • In Another Universe, Alfa Romeo Is Owned by Volkswagen - gallery
  • In Another Universe, Alfa Romeo Is Owned by Volkswagen - gallery
    Alfa Romeo might be in dire straits today, and even struggling to stay alive, but it didn’t have to be that way
  • In Another Universe, Alfa Romeo Is Owned by Volkswagen - gallery
    Back in 2011, Ferdinand Piëch, the Chairman of the Supervisory Board of Volkswagen Group wanted to buy Alfa Romeo
  • In Another Universe, Alfa Romeo Is Owned by Volkswagen - gallery
    He made a speech at the Geneva Motor Show that year, promising that under VW, Alfa would be selling 400,000 models by 2016.
  • In Another Universe, Alfa Romeo Is Owned by Volkswagen - gallery
    A few weeks later, Piëch went even further, saying that under VW ownership Alfa would receive Porsche engines
  • In Another Universe, Alfa Romeo Is Owned by Volkswagen - gallery
    The very first engine in question, a new turbocharged flat-four, ended up being featured in the 2016 Porsche 718 Boxster and Cayman instead.
  • In Another Universe, Alfa Romeo Is Owned by Volkswagen - gallery
    Unfortunately, Alfa wasn’t convinced and told autocar “We shut the door in their faces, and now they are trying to get into the window.”
  • In Another Universe, Alfa Romeo Is Owned by Volkswagen - gallery
    Alfa should have taken the opportunity, though, as in 2018, under the FCA umbrella, it was only able to sell 122,533 cars – a far cry from the 400k or more promised by Piëch.
  • In Another Universe, Alfa Romeo Is Owned by Volkswagen - gallery
    That’s not the end of the story, though
  • In Another Universe, Alfa Romeo Is Owned by Volkswagen - gallery
    In 2018, VW’s head honcho, Herbert Diess, tried once again to convince FCA to sell Alfa Romeo.
  • In Another Universe, Alfa Romeo Is Owned by Volkswagen - gallery
    As the story goes, it was Piëch’s life-long dream to see Alfa under VW ownership.
  • In Another Universe, Alfa Romeo Is Owned by Volkswagen - gallery
    Even after sitting down with FCA’s then-CEO Mike Manley, selling Alfa Romeo to VW just wasn’t going to happen.
  • In Another Universe, Alfa Romeo Is Owned by Volkswagen - gallery
    Diess, apparently, “considered it was his duty to follow through with Piëch’s request,” so at least he tried.
  • In Another Universe, Alfa Romeo Is Owned by Volkswagen - gallery
    Still, one can help but wonder if Alfa Romeo would be a lot better off had a deal gone through
  • In Another Universe, Alfa Romeo Is Owned by Volkswagen - gallery
    Unfortunately, we’ll never know, but it’s nice to think that, in another universe, perhaps, there are Porsche-powered Giulias roaming the streets of America.
  • In Another Universe, Alfa Romeo Is Owned by Volkswagen - gallery
    Swipe up to learn the full story about Alfa Romeo and what could have been!
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