Driving a multimillion-dollar Formula 1 car must be an exhilarating experience. Well, if you live in the U.K., you might get the chance to see how that experience feels firsthand. Infiniti is currently running a promotion called The Ultimate Test Drive. The grand prize puts one lucky and skilled driver behind the wheel of a real Infiniti F1 race car. The promotion has already been run in Mexico, Russia and the Middle East, and the winners are standing by to compete with those from the U.K. The promotion come to an end on August 16th, 2015.

At the end of the promotion, 25 participants will be picked randomly to move on to the competition phase. The competition includes various challenges on and off the track, and uses a points-based scoring system to determine the grand-prize winner. The driver that proves worthy will train for an entire day with the Infiniti Red Bull Racing team and ultimately get to lay some rubber on the track with a real F1 car in Dubai before the Abu Dhabi Grand Prix. As a little extra bonus, the winner also gets free admission to the Grand Prix that weekend.

To enter the promotion all you have to do is fill out Infiniti’s application for a test drive, and follow through by completing that test drive before the end of the promotion. It doesn’t matter whether you test-drive the 2016 Infiniti QX50 crossover, the 2015 Infiniti Q70 luxury sedan, or any other Infiniti. You can fill out the application on Infiniti’s website, any Infiniti Center or any approved Infiniti Dealership in the U.K.

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Why it matters

I love this promotion all the way around. From a business standpoint, I think it is a good way to introduce new customers to the brand and encourage current customers to look at the newest Infiniti has to offer. As a consumer? Well, let’s just say I tend to break the highway speed limit before I make it around the curve on the interstate on-ramp. I would consider giving up minor parts of my anatomy to pilot an F1 car. If I lived in the U.K, I would have my name in the hat the very second I had the chance.

It sure would be nice to see a similar promotion make its way to the U.S. Aside from the potential prize, it would be a great excuse to go check out the 2014 Infiniti Q50 sedan for the old lady or that 2016 Infiniti Q60 coupe I’ve been eyeballing every time I pass the dealership.

2014 Infiniti Q50

2014 Infiniti Q50 High Resolution Exterior
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Read our full review here.

Press Release

Infiniti has launched the ‘Ultimate Test Drive’ campaign providingone lucky motorist from the UK the opportunity to get behind the wheel of a real Formula One car with instruction from Infiniti Red Bull Racing driver Daniil Kvyat.

Customers who visit any UK Infiniti centre and complete a test drive will be entered into a prize draw. From there, 25 finalists will be selected to go head to head at Rockingham Motor Speedway where they will be assessed on all aspects of their driving ability and car control by a panel of judges – including Infiniti Red Bull Racing Test & Reserve driver Sebastien Buemi.

One UK winner will be selected to join winners from Russia and the Middle East for the ultimate prize. Starting with driver training on the Infiniti Red Bull Racing simulator at the team’s factory in Milton Keynes, they will then be flown to Dubai to test drive a real, fully race specification Formula One car with personal guidance from Infiniti Red Bull Racing driver Daniil Kvyat. After the driving experience of a lifetime, they will travel to Abu Dhabi to experience a VIP hospitality weekend for two at the Grand Prix, courtesy of Infiniti.

Commenting on the event, Carl Bayliss, Country Manager, Infiniti UK, said: “Never before has Infiniti offered a prize of this calibre and we are delighted to be able to reward potential and existing customers with an opportunity like this. Our partnership with Infiniti Red Bull Racing has helped us to emphasise the performance part of our DNA, so offering one winner the chance to experience the ultimate test drive is a real testament to our own Inspired Performance.”

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