Infiniti’s "Ultimate Test Drive" Campaign Is Offering The Chance To Drive A Real F1 Car
Driving a multimillion-dollar Formula 1 car must be an exhilarating experience. Well, if you live in the U.K., you might get the chance to see how that experience feels firsthand. Infiniti is currently running a promotion called The Ultimate Test Drive. The grand prize puts one lucky and skilled driver behind the wheel of a real Infiniti F1 race car. The promotion has already been run in Mexico, Russia and the Middle East, and the winners are standing by to compete with those from the U.K. The promotion come to an end on August 16th, 2015.
At the end of the promotion, 25 participants will be picked randomly to move on to the competition phase. The competition includes various challenges on and off the track, and uses a points-based scoring system to determine the grand-prize winner. The driver that proves worthy will train for an entire day with the Infiniti Red Bull Racing team and ultimately get to lay some rubber on the track with a real F1 car in Dubai before the Abu Dhabi Grand Prix. As a little extra bonus, the winner also gets free admission to the Grand Prix that weekend.
To enter the promotion all you have to do is fill out Infiniti’s application for a test drive, and follow through by completing that test drive before the end of the promotion. It doesn’t matter whether you test-drive the 2016 Infiniti QX50 crossover, the 2015 Infiniti Q70 luxury sedan, or any other Infiniti. You can fill out the application on Infiniti’s website, any Infiniti Center or any approved Infiniti Dealership in the U.K.
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Why it matters
I love this promotion all the way around. From a business standpoint, I think it is a good way to introduce new customers to the brand and encourage current customers to look at the newest Infiniti has to offer. As a consumer? Well, let’s just say I tend to break the highway speed limit before I make it around the curve on the interstate on-ramp. I would consider giving up minor parts of my anatomy to pilot an F1 car. If I lived in the U.K, I would have my name in the hat the very second I had the chance.
It sure would be nice to see a similar promotion make its way to the U.S. Aside from the potential prize, it would be a great excuse to go check out the 2014 Infiniti Q50 sedan for the old lady or that 2016 Infiniti Q60 coupe I’ve been eyeballing every time I pass the dealership.
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