Hyundai is a haunted company.
It is trying to shake to ghosts of crappy cars.
It is saddled with the image of former offerings like the Excel that, well, didn’t.
This has been a great motivator for the South Korean company.
It has been substantially raising the level of build quality since its introduction to the U.S. in 1986 because Hyundai doesn’t want to jinx its name, again.