$50,000 for a Toyota? Ouch!

The fifth-generation Toyota Supra is finally out in the open and everyone has an opinion about it. Some hate the BMW engineering under the skin and miss the Japanese model, while others like the idea of having a Z4 engine under the hood. Some think that Toyota downgraded the Supra from a competitor to the 911 to a rival for the smaller Cayman, while others don’t mind the more compact body. But have you noticed how much this thing costs?

$50K sticker

Is the 2020 Toyota Supra too Expensive? Here's what You can Buy Instead Exterior
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At $49,990, the Supra is the most expensive Toyota available in the U.S. save for the Mirai and Land Cruiser

While the Japanese market has access to a less powerful and expensive model, North America is getting the six-cylinder version only. And the base 3.0 trim starts from $49,990, while an upgrade to the Premium model increases the sticker to $53,990.

At $49,990, the Supra is the most expensive Toyota available in the U.S. save for the extremely limited, hydrogen-powered Mirai, priced from $58,500, and the massive Land Cruiser SUV, which starts from a whopping $84,765. But the big problem is that it competes with quite a few high-profile sports cars.

Sure, the Supra is also a high-profile sports car based on its legendary past, but it no longer benefits from that exotic Japanese engineering now that it rides on BMW underpinnings.

Other Options

2017 Porsche 718 Cayman High Resolution Exterior Wallpaper quality
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The Porsche 718 Cayman retails from $56,900, only $7K more

Speaking of BMW, the Z4 the Supra is based on has a similar price in standard trim, retailing from $49,700. Sure, for this amount you get the sDrive30i version, which features a 2.0-liter four-cylinder model with only 255 horsepower and 295 pound-feet of torque and it’s more than a second slower from 0 to 60 mph, but it has the nicer interior and the more desirable badge. There’s no pricing information for the 382-horsepower M40i version yet, but I’m pretty sure very few enthusiasts would mind paying an extra $10,000 to get the M-developed parts, the bigger engine, and the better performance.

But the Z4 isn’t the only sports car you can buy with a similar sticker. The Porsche 718 Cayman retails from $56,900, only $7K more. Sure, it’s not as powerful as the Cayman S, but the 2.0-liter flat-four cranks out a solid 300 horsepower and 280 pound-feet of twist. That’s less than what you get from the Supra and it’s a bit slower than the Japanese coupe, but it’s a Porsche. It has a mid-engine layout, a 911-inspired design, and it’s definitely the better car to take to the track.

2014 - 2016 Chevrolet Corvette Stingray High Resolution Exterior
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The Corvette starts from $55,900 and brings you a 6.2-liter V-8, 460 horsepower, and a 0 to 60 mph sprint of only 3.8 seconds

If you’d rather stick to the classic front-engined layout, you can always go for the Chevrolet Corvette Stingray. The American coupe starts from $55,900, an amount that brings you a 6.2-liter, naturally aspirated V-8, 460 horsepower, and a 0 to 60 mph sprint of only 3.8 seconds.

If you like German engineering but you don’t want a BMW, you can always go to Mercedes-Benz for the SLC. Sure, it’s almost eight years old and a bit dated, but it still delivers on the performance front. The base SLC300 model cranks out 241 horsepower and 273 pound-feet of torque and starts from $48,950. Pay an extra $10K and you can buy the AMG SLC43 model with the 3.0-liter V-6 rated at 362 horsepower. It’s not as quick as the Supra though, needing 4.6 seconds to hit 60 mph from a standing start.

Is the 2020 Toyota Supra too Expensive? Here's what You can Buy Instead Exterior
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Toyota will probably have a hard time selling it to gearheads who wanted a Japan-engineered car

If you want competition from Japan, the Lexus RC starts from only $41,145. The RC350 with the F Sport package comes in at $50,790 and features a 3.5-liter V-6 with 311 horsepower. Granted, it’s not as quick as the Supra, but it looks exotic and provides seating for more than two people.

Bottom line, I’m not saying the new Supra isn’t a cool sports car, but Toyota will probably have a hard time selling it to gearheads who wanted a Japan-engineered car. And it’s not surprising that it’s so expensive since it’s based on the BMW Z4. As our very own Robert Moore says, "Toyota is the middleman selling a car built by someone else."

2020 Toyota Supra Specifications

2020 Toyota Supra Exterior
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Wheelbase 97.2 in.
Overall Length 172.5 in.
Overall Width 73.0 in.
Overall Height 50.9 in.
Track Width Front 62.8 in.
Track Width Rear 62.6 in.
Curb Weight 3,397 lbs.
0-60 mph 4.1 seconds

2020 Toyota Supra Prices

2020 Toyota Supra Exterior
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Model # Grade MSRP* 20MY
2372 3.0 $49,990
2374 3.0 Premium $53,990
2375 Launch Edition $55,250

Further Reading

2020 Toyota Supra Exterior
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Toyota Supra Returns After 21 Years with BMW Engine; And it’s Not Cheap

2020 Toyota Supra Exterior Spyshots
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Read our speculative review of the 2020 Toyota Supra

2020 Toyota Supra GR
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Read our full review on the 2020 Toyota Supra GR.

2014 Toyota FT-1 Concept High Resolution Exterior
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Check out our full review of the 2014 Toyota FT-1 Concept

2019 BMW Z4 Wallpaper quality High Resolution
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Convertible Top Can be Stowed in 10 Seconds

Read our full, in-depth review of the 2019 BMW Z4

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