The dynamic at Cadillac is changing. The DeVille line (now the DTS) was once the company’s icon, but now the luxury brand’s longest-running model is coming to an end. "Look at a CTS and I think you can start understanding where we are going," said Mark McNabb, General Motots North America Vice President for premium brands. He told the Automotive News, "Look at a CTS [sedan], CTS wagon, CTS coupe — obviously, derivatives off of a platform make a lot of sense from a financial perspective."

The idea may not just be about using one platform for many variations, but also about the company’s new image. While the STS will be getting refreshed, Cadillac is thinking smaller. The next big thing from Cadillac will be a car smaller than the CTS (possibly the Euro-only BLS replacement), and it will likely be offered in multiples models.

.

Source: Automotive News

What do you think?
Show Comments
Car Finder: