The dynamic at Cadillac is changing. The DeVille line (now the DTS) was once the company's icon, but now the luxury brand's longest-running model is coming to an end. "Look at a CTS and I think you can start understanding where we are going," said Mark McNabb, General Motots North America Vice President for premium brands. He told the Automotive News, "Look at a CTS , CTS wagon, CTS coupe — obviously, derivatives off of a platform make a lot of sense from a financial perspective."

The idea may not just be about using one platform for many variations, but also about the company's new image. While the STS->ke1199 will be getting refreshed, Cadillac is thinking smaller. The next big thing from Cadillac will be a car smaller than the CTS (possibly the Euro-only BLS replacement), and it will likely be offered in multiples models.

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