At a certain point, simply charging a fortune for an automobile isn’t enough to impress. Indeed, once you get to the extreme tippety top shelf of the supercar segment, the price tag becomes irrelevant. Far more important is the exclusivity of the car in question, as evidenced by the debut of Italdesign’s already-sold-out Zerouno Duerta at the 2018 Geneva International Motor Show.

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The Full Story

Offered as a follow-up to the Zerouno Coupe introduced just last year, this latest product from Italdesign’s highly talented creative experts in Turin is everything you’d expect - it’s sharp, it’s aggressive, and it’s definitely a striking thing to behold. The famed Italian design house says that, much like the hard top version, “lightness and aerodynamics are the core elements of this new model’s design.” To that end, the entire body is made from carbon fiber, and there’s a good deal of the popular composite in the interior as well.

The aesthetic is closely related to that of the coupe, with the same “Y Duct” intake system added to the hood for enhanced aero purposes. Vents can be found above both the fore and aft wheel wells, while a pronounced front splitter and rear diffuser enhance the car’s spaceship-like presence.

If you’re looking for differences between the Duerta and the Coupe (beyond the obvious drop top), Italdesign says the upper and rear sections were tweaked to accommodate the removable roof section, as well as to preserve passenger comfort in the cabin while cruising with the top down.

You read that right - the Duerta’s carbon fiber roof is manually removable, but Italdesign says it included an emergency soft top just in case you run into some weather.

Tear away all the new bodywork and interior stuff, and you’ll find the Zerouno is essentially the same mechanically as the Lamborghini Huracan and Audi R8. It uses the same bones as the two VW products, and it includes the same naturally aspirated 5.2-liter V-10 to make 610 horsepower and 413 pound-feet of torque. A run to 60 mph should take just over 3 seconds, while top speed is rated at a little over 320 km/h (198.8 mph).

Dimensionally speaking, the Zerouno Duerta adds some serious girth over the Huracan Spyder, measuring in with an overall length of 4,847 mm (190.8 inches), an overall width of 1,970 mm (77.6 inches), and a height of 1,204 mm (47,4 inches).

Pricing for each Duerta comes to $2.4 million, which is a serious uptick compared to the $200,000 Lambo. However, Italdesign can get away with it, because, like we said in the introduction, it’s the exclusivity that truly matters here. The Italians are making just five examples total, each of which was spoken for just months after the car’s debut.

So why bring it to Geneva? Simple - if you see something you can’t have, you want it that much more. So when Italdesign offers its next limited-run supercar for 2019, you can bet it’ll sell out just as quickly.

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Read our full review on the 2017 Italdesign Zerouno.

Read our full review on the 2017 Italdesign Zerouno Duerta.

Read our full review on the 2017 Lamborghini Huracan.

Read more Geneva Motor Show news.