• Jaguar and Lana del Rey team up for F-Type campaign

British automaker Jaguar is teaming up with American singer and all-around hottie Lana del Rey to promote the former’s upcoming F-Type sports car. For a company that’s hitting all the right spots with their marketing endeavors recently, Jag hit another home run by tapping one of the best indie songbirds in the music industry right now.

After all, Lana del Rey is the personification of a girl that every warm-blooded man hopes to be locked in step with. She’s got a voice that can serenade a pack of big cats, a gorgeous face that can make men weep, and an all-around appeal that can convince people of any gender to buy the products that has her name attached to it.

Maybe that’s why Jaguar wanted to collaborate with regards to the automaker’s highly anticipated F-Type sports car. The F-Type/del Rey campaign hasn’t been released yet, but rest assured, we’ll be keeping our antennae on the highest frequency and provide everything you need to know regarding the capacity of del Rey’s involvement with Jaguar.


Kirby Garlitos
Kirby Garlitos
Automotive Aftermarket Expert - kirby@topspeed.com
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read full bio
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  (762) posted on 09.10.2012

They are sure to target those sales with Lana. I hope they chooses the right girl for this campaign.

  (762) posted on 09.10.2012

They are sure to target those sales with Lana. I hope they chooses the right girl for this campaign.

  (460) posted on 09.6.2012

I admit she got me on her looks, but knowing she’s the next model to team up with Jaguar for the F-type; I suggest to have their reconsideration for that project.

  (665) posted on 09.6.2012

Jaguar chooses the right girl for the F-type campaign. How much she worth in US dollars?

  (306) posted on 09.5.2012

She’s hot. I’m hoping for they new campaign.

  (345) posted on 09.4.2012

They will target the market straight to its highest point. It will cost them millions of dollars, but will pay them off triple if they make things right.

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