Talk about making a big splash at your world debut

It’s hard to have a more successful world debut than what the Jaguar E-Pace just had. You would think that being the second SUV in Jaguar’s lineup would be enough to catch people’s attention, right? Nope. Jaguar had to do something different, and it did just that by setting a new Guinness World Record for the longest barrel roll of any production vehicle, doing so by hitting a 50 foot-long jump and completing a 270-degree corkscrew in the process. The world record itself is impressive, but it’s really old hat for Jaguar, which has made a habit of setting world records upon the debuts of its new models. Remember, the Jaguar F-Pace also launched itself in the record books when it set the loop-the-loop record with a measurement of 62.6 feet during its launch in 2015.

Renowned stunt driver Terry Grant took the wheel of the E-Pace during the barrel roll attempt, which was an excellent choice as Grant owns 24 Guinness World Records. Think the E-Pace’s barrel roll record is his crowning achievement? That’s up for debate since he also owns the aforementioned loop-the-loop record with the F-Pace, not to mention his other records, including driving a Nissan Juke on two wheels and going 55 mph for 1.6 miles while piloting the Nissan Leaf. This new world record set by the E-Pace is the perfect showcase of the new SUV’s agility and performance capabilities. It’s hard to imagine any kind of real-world application as far as barrel-rolling is concerned, but then again, a record is a record and Jag’s new SUV can now be considered a legitimate world record-holder.

Continue after the jump to read the full story.

So this is Jaguar’s “thing” now, huh?

Apparently, Jaguar has tapped the “set world records during car debuts” as a way of keeping its car relevant in news cycles.

The auto industry is one of the most competitive industries in the world, so it’s perfectly natural for automakers to find whatever gimmick they can in order to stand out. Apparently, Jaguar has tapped the “set world records during car debuts” as a way of keeping its car relevant in news cycles. It’s a good strategy because the business has a thing for records and a big part of what’s going to make the E-Pace more appealing to customers is the fact that it’s currently in the Guinness Book of World Records.

Give credit to Jaguar for understanding this appeal and for leveraging the E-Pace’s abilities and turning it into an actual world record. It’s also pretty cool to know that the British automaker took inspiration for the jump from the iconic stunt in the James Bond movie, Man with the Golden Gun, where Roger Moore performed a barrel roll in an AMC Hornet. I doubt that anybody’s going to confuse the E-Pace with the Hornet, but it is impressive to see a vehicle with the size of the Jaguar SUV to successfully launch itself in the air, turn 270-degrees in a corkscrew fashion, and land on its wheels in perfect balance.

Jaguar E-Pace Sets Record For Farthest Barrel Roll in a Production Vehicle High Resolution
- image 723306

Hopefully, we never have to see the E-Pace put in a position where the driver has to perform a real-life barrel roll with the crossover, but it is reassuring to know that it can do it, provided of course that the driver can find a ramp uniquely designed for launching an E-Pace. Pretty cool world record, Jaguar.


2018 Jaguar E-Pace High Resolution Exterior
- image 723226

Read our full review on the 2018 Jaguar E-Pace.

Kirby Garlitos
Automotive Aftermarket Expert -
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read More
About the author

The new Jaguar E-PACE has set an official GUINNESS WORLD RECORD™ title during its world premiere. The compact performance SUV leapt into the record books with a 50 foot-long jump, complete with a 270-degree corkscrew-like ‘barrel roll’.

Demonstrating the agility, precision and performance of the newest Jaguar SUV, the feat was the final test for E-PACE after 25 grueling months of work across four continents to test extreme durability and that it lived up to the Jaguar ‘Art of Performance’ philosophy.

The Jaguar E-PACE is a five-seat, compact SUV that packs the design and performance of a Jaguar sports car into a practical and connected all-wheel drive vehicle.

Jaguar E-Pace Sets Record For Farthest Barrel Roll in a Production Vehicle High Resolution
- image 723303

Trademark Jaguar driving dynamics and design put the brand’s sports car DNA in a practical design, packed with advanced technologies to keep you connected.

The E-PACE is the newest member of the Jaguar SUV family, joining the all-electric I-PACE Concept and the 2017 World Car of the Year winner, the Jaguar F-PACE, which was launched in 2015 with a spectacular GUINNESS WORLD RECORD™ setting loop-the-loop.

The E-PACE exterior design is inspired by the Jaguar F-TYPE sports car and characterized by the distinctive Jaguar grill, muscular proportions, short overhangs and powerful haunches that give the vehicle a bold and purposeful stance, instantly communicating its dynamic agility. Jaguar sports car DNA is also evident in the fast sweep of the roofline and the distinctive side window design.

Jaguar E-Pace Sets Record For Farthest Barrel Roll in a Production Vehicle High Resolution
- image 723304

Ian Callum, Director of Design, Jaguar, said, “Established Jaguar design principles ensure the E-PACE is immediately recognizable as the sports car of its class. Our new compact SUV combines the interior space, connectivity and security that families expect with the kind of proportions, purity of design and performance not usually associated with such a practical vehicle.”

The E-PACE completed its world record jump at ExCeL in London – one of only a handful of venues in the UK big enough to accommodate the 525-foot run-up and run-off, vital for the 50-foot leap.

Behind the wheel was stunt driver Terry Grant, who has completed stunts on many film sets and holds an impressive 21 GUINNESS WORLD RECORD™ titles.

Jaguar E-Pace Sets Record For Farthest Barrel Roll in a Production Vehicle High Resolution
- image 723306

Grant said, “As far as I am aware, no production car has ever cleanly completed a bona-fide barrel roll and therefore it has always been an ambition of mine to perform one ever since I was a boy. After driving the Jaguar F-PACE in the record-breaking loop-the-loop, it has been amazing to help launch the next chapter of the PACE family in an even more dramatic dynamic feat.”

Unsurprisingly, the barrel roll is not one to be tried at home. Months of testing and analysis were completed to fine-tune the stunt, including achieving precisely the correct speed of run-up. The ramps were modeled extensively using CAD before any jumps took place. Terry experienced a G-Force of 5.5 during the 270 degree twist, and required a 525-foot run up to hit the air at the correct speed.

Guinness World Record™ adjudicator Pravin Patel said, “This amazing feat really was a sight to behold. While I’ve seen the barrel roll stunt in film, witnessing this incredible feat in real life was something pretty special. Congratulations to Terry and Jaguar for setting another epic Guinness World Record ™ title.”

Jaguar E-Pace Sets Record For Farthest Barrel Roll in a Production Vehicle High Resolution
- image 723311

The reveal of the E-PACE was followed by a spectacular musical performance by Pete Tong & The Heritage Orchestra who presented the now legendary Ibiza Classics. As a celebration of the new Jaguar E-PACE, Pete collaborated with singer-songwriter Raye to perform “You Don’t Know Me” by Jax Jones - a hit that features Raye and has over 230 million plays on Spotify and over 130 million YouTube views.

Tong said, "I’ve been working with the Heritage Orchestra for the past couple of years but this is the first time I’ve been involved in something like this, it’s very exciting and I’m glad to be a part of it! Jaguar breaking the Guinness World Record for the barrel roll was mind-blowing. This creative approach to revealing the new Jaguar E-PACE was the inspiration behind the collaboration between myself and Raye and we are now planning to put the track on my new album."

View the full press release Hide press release
Press release
What do you think?
Show Comments
Car Finder: