Some of us can’t afford to buy a brand new Jaguar F-Type R Coupe, let alone a fully restored Jaguar E-Type. But Jaguar Land Rover Special Operations is doing all of us a big favor by launching the Jaguar Heritage Driving Experience. The name is as it sounds; starting November 2014, visitors can get access to drive some of their favorite Jaguars on an established 200-acre testing facility, Fen End, in Warwickshire, England.

Many of these cars are going to be driven by the public for the first time, which in itself is incredible considering the level of access Jaguar is offering to the public. Hopefully, it’s got insurance for some of these classic vehicles. Some of these cars were actually owned by James Hull before Jaguar bought his entire collection of cars — all 543 of them — back in July 2014. At the very least, you can expect these classics to be in premium shape relative to their ages.

If any of you has a chance to experience the Jaguar Heritage Driving Experience, I’m going to be the first ones to ask you how it went. That, or I might just head over to the attic and wallow in my jealousy.

Click past the jump to read more about Jaguar’s new Heritage Driving Experience.

Jaguar Heritage Driving Experience in detail

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Customers get to spend a half day with these two legends and go for drives around the track using the C and D-Type race cars that dominated Le Mans in the 1950s.

As far as Jaguar Experience is concerned, the British automaker is offering a number of different packages for visitors. The cheapest option is the Jaguar Experience Package, which includes passenger rides on select Jag models, including the XK150, the Mark 2 Saloon, and the Series 1 and Series 3 E-Type models. This package will cost visitors anywhere from £95 to £250, (about $153 to $194 as of 10/20/2014).


If you want something a little more action-packed, Jaguar’s also offering the Le Mans Experience. For £750 ($1,210), the Le Mans Experience offers customers a chance to interact with Le Mans racers Mike Hawthorn and Duncan Hamilton. Customers get to spend a half day with these two legends and go for drives around the track using the C and D-Type race cars that dominated Le Mans in the 1950s. If those aren’t enough, customers can also drive the XKSS and the F-Type R Coupe around the track. Oh, and lunch is included in this package, too. Can’t forget about lunch, can we?

Finally, the Jaguar Heritage Driving Experience has the Grace and Pace Experience, which customers can avail of for the tidy sum of £2,000 ($3,222). This experience features an entire day in the facility where customers basically have their pick of the litter. Whether it’s the old post-war racers, or modern-day beauties like the XFR and the F-Type R coupe, customers who avail of the Grace and Pace package get the full royal treatment from Jag. Yep, that also includes chauffeur-driven transfers in classic Jaguars to a lunch venue.

Why It Matters

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I can only imagine the goosebumps I'll have when I find myself driving any one of those classic Le Mans racers.

It’s important for automakers to keep its fans on their toes. Jaguar found a way to do so with the launch of the Heritage Driving Experience. Granted, the prices of the Le Mans Experience and the Grace and Pace Experience are still too steep for my pockets, but I can appreciate the fact that the British automaker wants the (paying) public to experience what it’s like to get inside one of these iconic British vehicles.

I can only imagine the goosebumps I’d have when if found myself driving any one of those classic Le Mans racers. That is if finances permit, of course.

If that’s not an issue, I don’t see any reason why anybody who loves Jaguar would pass on the chance to get behind the wheel of some classic Jag metal.

Press Release

Jaguar Land Rover Special Operations today announces the launch of the Jaguar Heritage Driving Experience. This range of exciting driving experiences gives participants the unique opportunity to take the wheel of cars including Le Mans-racing legend Jaguar D-type, legendary E-type and Jaguar’s most potent sports car ever, the F-TYPE R Coupé. Details of the new Jaguar Heritage Driving Experience may be reviewed at: www.jaguarheritagedriving.com

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From November 2014 the Jaguar Heritage Driving Experience opens at an established 200-acre testing facility, Fen End, in Warwickshire, where visitors will be offered the chance to drive some of these icons of Jaguar’s rich product history.

Many of the vehicles in the collection will be driven by members of the public for the very first time, having been prepared for high octane test action following Jaguar’s recent purchase of over 500 outstanding British heritage cars from a private collector.

Jaguar Land Rover Special Operations Managing Director, John Edwards, said:

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“This is the first experiential offering from our new division and is the first time in Jaguar’s history that we have made a collection of vehicles of this calibre available for ‘arrive and drive’ experiences. It’s an extremely exciting new project that underscores the very essence of what Special Operations is all about – celebrating heritage with our eyes firmly on the future.”

The collection includes many iconic Jaguars, charting over 100 years of beautiful, fast cars from pre- and post-war road racers and Le Mans champions, to later sporting saloons and grand tourers. A variety of drive packages will be available, allowing visitors to experience a particular era or to journey through Jaguar’s history right up to present day heroes such as the F-TYPE R Coupé .

Example packages include:

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Jaguar Experience (ranging from £95 to £250):

From passenger rides to driving alongside a seasoned professional (including some recognisable faces from the world of motorsport), visitors can choose from individual models – including an XK150 or Mark 2 saloon – or selected pairings such as the Series 1 and Series 3 E-type. There’s also the option to drive heritage cars alongside their modern counterparts, such as an E-type with a factory-fresh F-TYPE.

Le Mans Experience (£750):

Re-live the experiences of legends such as Mike Hawthorn and Duncan Hamilton for half a day, with drives in the iconic C and D-types that dominated the world famous 24-hour endurance race in the 1950s. This package will also feature drives in the XKSS and F-TYPE R Coupé, and includes lunch.

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Grace and Pace Experience (£2,000):

A full day of driving Jaguar Heritage legends, from post-war racers to sports saloons, coupés, roadsters and much more, including the new XFR and F-TYPE R Coupé models. The Grace and Pace day will also feature opportunities to drive creations from the company’s Special Operations division, and includes chauffeur-driven transfers in classic Jaguar saloons to a lunch venue.

The first visitors to Jaguar’s Heritage Experience days will also be invited to exclusive guided viewings of the ‘Perfect Ten’ exhibition, installed at Fen End for a limited period following its recent launch at the Jaguar XE reveal at Earls Court, London. The ‘Perfect Ten’ is made up of iconic Jaguars selected by a distinguished panel including design director Ian Callum, Lord March of the Goodwood Estate and AC/DC front man Brian Johnson. The selection includes the ultra-rare SS100 and the one-of-a-kind and priceless XJ13. More on the creation of the Jaguar ‘Perfect Ten’ can be seen in this short film: http://www.youtube.com/watch?v=Evq7wcq09H0

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