This is a worldwide problem and looks like JLR has a solution for it

Motion sickness is way more common than you can imagine. As per industry research, more than 70-percent of people suffer from motion sickness, and Jaguar Land-Rover believes it can counter this problem and reduce it by 60-percent. To do so, the automaker has come up with a technology that will come as standard on all of its future cars.

What Causes Motion Sickness? Can it be Detected?

Jaguar is Working On a Technology To Counter Motion Sickness
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Motion sickness is caused when the eyes see things that are actually different than what the body senses. Wellness score is calculated by using biometric sensors that record physiological signals by analyzing how vulnerable an individual is to motion sickness. The industry research has collected around 15,000 miles of motion sickness data and declared that only 30-percent people travel in cars without any motion sickness. By combining this with motion and dynamics data, Jaguar Land Rover vehicles will basically be able to reliably know when a passenger or driver is suffering from motion sickness before they do. That opens the door for a solution to be put in motion.

JLR’s Way Around It

Jaguar is Working On a Technology To Counter Motion Sickness
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The British automaker said that its latest technology will reduce this number drastically. It has created an algorithm that generates a wellness score for every passenger in the car, which can be used to automatically personalize a vehicle’s driving and cabin settings to suit them. JLR also tested the effects that are caused while the passengers are doing things like using their phone, and can even create a vital driving style that will be implemented in self-driving cars. This personalized style will reduce the need for ‘turbulences,’ and, ultimately, reduces that risk of motion sickness at the same time.

What They Had To Say?

Jaguar is Working On a Technology To Counter Motion Sickness
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Jaguar Land Rover’s chief medical officer, Dr. Steve Iley said, "This cutting-edge research has created a solution that, with its solid scientific foundation, can make traveling enjoyable, regardless of your susceptibility to motion sickness." “As a parent of young children, who are most susceptible to car sickness, I am particularly excited by the benefits this research can have in making long journeys comfortable and stress-free for families.”

Spencer Salter, JLR’s wellness technology researcher said, "As we move towards an autonomous future where occupants will have more time to either work, read or relax on longer journeys, it’s important we develop vehicles that can adapt to reduce the effects of motion sickness in a way that’s tailored to each passenger.”


There’s no way this can be tested unless Jaguar has a prototype ready. On paper, it seems to be an excellent solution, but can it be executed in reality as well? We will know once Jaguar has a test-rat ready. What are your thoughts? Share them with us in the comments section below.

Sidd Dhimaan
Associate Editor and Truck Expert -
Sidd joined the team in 2017 as an intern and in less than a year he earned a full-time position as an associate editor and junior automotive expert. He is currently our pickup truck expert and focuses his attention on heavy-duty and off-road vehicles.  Read More
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