• Jaguar Land Rover Is Making Big Moves to Fix Its Reputation

  • It’s no secret that Jaguar and Land Rover aren’t the most reliable vehicles in the world
  • In fact, in What Car’s 2020 reliability survey, Land Rover came in dead last (31) while Jaguar came in 21st place
  • Things, however, could change now that JLR’s new CEO, Thierry Bolloré, has taken issues into his own hands
  • “This is the first pillar of Reimagine, our transformation plan. Our results have been unacceptable, but we know how to fix them. It’s not science, just hard work. Already the 2021 results are better, but we have more to do.”
  • And he’s right. The company has seen warranty costs for 2021 vehicles drop by one-third this year alone
  • A big piece of this, for now, can be attributed to Nigel Blenkinsop – the new Executive Director of Company Quality and Customer Satisfaction.
  • So, what’s the long-term plan? JLR is using and will add more new technology while taking advantage of digital design on common systems.
  • In other words, Jaguar and Land Rover are building better vehicles from the start, focusing on quality first.
  • Only time will tell, but it looks like Jaguar and Land Rover might be in great shape in the coming years
  • Swipe up if you want to learn more!

Jaguar and Land Rover has been plagued with quality and reliability problems, but that’s starting to change

When an automaker is in turbulent times, sometimes all it takes is the right person to turn it all around. Take Jaguar and Land Rover for example – two companies that have been plagued by quality and reliability issues to the point that the whole world knows just how bad they really are. And I’m not even exaggerating, either. In What Car’s 2020 reliability survey, Land Rover landed dead last in position No. 31 with a score of 78.2-percent, or 10-percent less than Renault at 87.6-percent in position No. 30. Jaguar did a little better in position 21 with a score of 91.8-percent, but you get the idea – neither company is known for two things that matter the most. There was even a protest at JLR’s Shanghai headquarters in 2018 over poor performance. For 2021 and beyond, however, both brands could very well see a completely different fortune.

A Shift In Management Could Be Making All The Difference For JLR

Jaguar Land Rover Is Making Big Moves to Fix Its Reputation Exterior Wallpaper quality
- image 771204

Some company’s have leaders that know what it takes to make things better and others don’t. Just take Alfa Romeo as an example. That company, despite coming in position No. 11 on What Car’s reliability survey, is barely surviving. The company has been forced to delay the Tonale SUV and its new CEO, Jean-Phillippe Imparato, things the solution to Alfa’s problems is to avoid recognizing that the company’s sales are a joke and claiming that its as good as the competition. His solution to save Alfa Romeo? He has decided to delay models and raise prices. We can’t say for sure, but we have a feeling we know how that’s going to work out. Meanwhile, JLR’s new CEO, Thierry Bolloré, is taking the opposite approach and working to resolve issues plaguing both Jaguar and Land Rover.

Jaguar Land Rover Is Making Big Moves to Fix Its Reputation Exterior Wallpaper quality
- image 771201

In an interview with Autocar, Bolloré, not only admitted that there is a problem, but that it’s hard work that’s going to turn things around.

“This is the first pillar of Reimagine, our transformation plan. Our results have been unacceptable, but we know how to fix them. It’s not science, just hard work. Already the 2021 results are better, but we have more to do.”

Those results that he’s talking about, are proven results, too. So far, the company has seen a one-third drop in warranty costs from 2021 model-year vehicles. And this is just the tip of the iceberg as all signs point to big improvements in the coming years as well. It all started just a month after Bolloré took his role as CEO when he appointed Nigel Blenkinsop to a new board position. He now serves as the Executive Director of Company Quality and Customer Satisfaction. Through him Bolloré says “we’re improving processes to get better quality by design.”

Jaguar Land Rover Is Making Big Moves to Fix Its Reputation Exterior
- image 771352

By that he means that the company is overhauling everything it does in terms of developing vehicles. The company is using and will add more new technology and take advantage of digital design on common systems. In the end, these moves improve the quality of components and how the integrate at the beginning of the process. In other words, JLR is building better vehicles from the start, focusing on quality first. It’ll take some time for the company to fix its blemished reputation, but you can bet that within a few years, the company will be in a much better place than it is right now.

Source: Autocar

Robert Moore
Robert Moore
Editor-in-Chief and Automotive Expert - robert@topspeed.com
Robert has been an auto enthusiast his entire life. He started working cars at a young age, learning the basics from his father in the home garage on the weekends. As time went on, Robert became more and more interested in cars and convinced his father to teach him how to drive when he was just 13 years old. Robert continued working on cars in his free time and learned as much as he could about engines, transmissions, and car electrical systems, something that only fed his curiosity more and eventually led him to earn a bachelors degree in automotive technology with a primary focus on engine performance and transmission rebuilding.  Read full bio
About the author

Related Articles

2018 Jaguar E-Pace

2019 Jaguar I-Pace

What do you think?
Show Comments
Car Finder: