Jaguar Land Rover Launches Special Operations Division
Things at Jaguar Land Rover have just gotten more interesting. The British car company has just announced its own skunk works department, called Jaguar Land Rover Special Operations. The new division is charged with making high performance and ultra luxury editions of standard production Jaguar and Land Rover products on a bespoke, individual level.
Much like BMW Individual, Special Operations will build vehicles to specifications outside the normal assembly line ordering guide. Customers can order their choice of colors, interior amenities, trim packages, and add-on accessories. The shop will also handle the company’s limited-edition collectables that run with small production numbers.
Even more, Jaguar Land Rover Special Operations will work on vehicle restorations and servicing with parts gathered through salvage or recreation of specialized historic parts. The Heritage Team already has their first major project lined up. You may recall the six lightweight E-Types we reported Jaguar is building from parts left over from the 1960s.
The operation will be led by John Edwards and overseen by Dr. Ralf Speth, Jaguar Land Rover’s Chief Executive. Paul Newsome, formerly of Williams Advanced Engineering, is heading up the team of designers and engineers under Edwards. In the media statement after the jump, Speth says the new Special Operations division was created in an effort to “reinforce the global reputation of both Jaguar and Land Rover in building exciting and desirable products.”
The Special Operations division will be located in the company’s new Technical Center, located in the West Midlands area of the UK, just outside the corporate headquarters and will employ some 150 team members.
Click past the jump to read more about Jaguar Land Rover’s new Special Operations Division.
Why It Matters
The fact Jaguar Land Rover and its parent company Tata Motors have decided to create such a specialized division within the company is very good news. It means the company is growing stronger and more nimble; able to devote more time and money into making better and more unique vehicles. Besides the bespoke customer-order cars like we see coming from BMW Individual, Jaguar Land Rover says it’ll be building halo vehicles that showcase the brands’ respective talents.
The Jaguar Project 7 was a one-off design study that the British automaker revealed at the 2013 Goodwood Festival of Speed. This roofless racer was based on the F-Type and resulted in a collective drooling session by Jag lovers everywhere.
Under its hood was a 5.0-liter V-8 thumping out 550 ponies and 502 pound-feet of torque. With an eight-speed "Quickshift" automatic transmission tossing power to the rear rubber, the Project 7 could hit 60 mph in just 4.1 seconds and top out at 186 mph.
This is just one example of the good that Jaguar can do, so imagine what the Special Operations Division can do for you.