Automaker Jaguar Land Rover has just announced to the BBC that they will begin to assemble cars in China.

"We will need to manufacture at least two models in China," said chief executive Carl-Peter Forster in an interview with the BBC. "We’ll take one to two years to set it up, but first we will need a partner."

This news could potentially cause trouble in the United Kingdom, where Jaguar Land Rover currently produces most of their cars. However, the company has said that the new plants in China won’t change anything in the UK, in fact, the company has just hired an extra 1,000 workers.

These new jobs can be linked to the new Land Rover LRX, but the BBC is reporting that these new jobs are simply temporary.

"It takes a year or two before the jobs become permanent," said Forster, who is also chief executive of Tata Motors, Jaguar Land Rover’s parent company to the BBC.

The extra 1,000 hirings still don’t make up for the 2,500-person reduction made last year.

Hit the jump for the full story.

Despite the reduced workforce, Jaguar Land Rover is actually turning a profit of £32 million. The once-broke member of theFord Motor Company has seen a massive increase in sales over the last two years. The company has sold 193,982 vehicles during the year to March and they expect to sell more than 200,000 this year.

Much of the growth came from China, where Jaguar Land Rover wants to open new plants. Sales rose 38% from last year in the country and so far, sales are up 55% this year. Despite the sales growth, the company is still shooting for more. Jaguar Land Rover hopes to have a full range of vehicles on the market in a few years.

"The brands are strong and attractive and we don’t cover all the segments yet," said Forster. "We don’t even have a full engine line-up. There’s so much growth potential."

Despite strong sales and new plants in China, Forster has been quick to point out that the UK is the only home for the company and that all of this growth will only benefit the people of the UK.

Though the company might be a UK brand first, Jaguar Land Rover is still planning to close its factory in Castle Bromwich or its Solihull factory in the next 10 years.

Source: BBC News

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7 comments:

  (401) posted on 02.27.2011

2010 exterior revisions include changes to the headlights, grille and bumper. The side of the vehicle features new LED indicators and redesigned fender vents, while the rear end has LED light clusters.

  (762) posted on 02.27.2011

Exterior changes include new LED headlamps surrounded by interlocking circle lamps. There’s a new two-bar grille and larger air intake, and a new front bumper that provides improved aerodynamics and a lower visual stance.

  (460) posted on 06.6.2010

huh why in china? to be honest I really don’t rely on Chinese made products.. sometimes you might get a one LEMON out of 10 units. i hope the performance part are not made in china.

  (1023) posted on 06.4.2010

Might just be me, but does anyone else think modern R.R’s and Jaguar’s are fast becoming the most desirable non-super car things on wheels? I’d take either in a heartbeat.

  (331) posted on 06.3.2010

It seems that Indian car maker Tata Motors has some good idea, because am sure this business will grow so that they can provide additional jobs for the people.

  (309) posted on 06.3.2010

The reason why they pick china its because china does accept a low wages on their employees.

  (534) posted on 06.2.2010

I guess china is the new play ground and birth place of a super car.

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