Jaguar Land Rover to produce cars in China
"We will need to manufacture at least two models in China," said chief executive Carl-Peter Forster in an interview with the BBC. "We’ll take one to two years to set it up, but first we will need a partner."
This news could potentially cause trouble in the United Kingdom, where Jaguar Land Rover currently produces most of their cars. However, the company has said that the new plants in China won’t change anything in the UK, in fact, the company has just hired an extra 1,000 workers.
These new jobs can be linked to the new Land Rover LRX, but the BBC is reporting that these new jobs are simply temporary.
"It takes a year or two before the jobs become permanent," said Forster, who is also chief executive of Tata Motors, Jaguar Land Rover’s parent company to the BBC.
The extra 1,000 hirings still don’t make up for the 2,500-person reduction made last year.
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Despite the reduced workforce, Jaguar Land Rover is actually turning a profit of £32 million. The once-broke member of theFord Motor Company has seen a massive increase in sales over the last two years. The company has sold 193,982 vehicles during the year to March and they expect to sell more than 200,000 this year.
Much of the growth came from China, where Jaguar Land Rover wants to open new plants. Sales rose 38% from last year in the country and so far, sales are up 55% this year. Despite the sales growth, the company is still shooting for more. Jaguar Land Rover hopes to have a full range of vehicles on the market in a few years.
"The brands are strong and attractive and we don’t cover all the segments yet," said Forster. "We don’t even have a full engine line-up. There’s so much growth potential."
Despite strong sales and new plants in China, Forster has been quick to point out that the UK is the only home for the company and that all of this growth will only benefit the people of the UK.
Though the company might be a UK brand first, Jaguar Land Rover is still planning to close its factory in Castle Bromwich or its Solihull factory in the next 10 years.
Source: BBC News