Jaguar Travels The World To Show The People Of Dull And Boring The F-Type: Video
Next stop: Bland, Australia or Ordinary, Maine?by Kirby, on
Believe it or not, but the world is a pretty interesting place. It’s so interesting that there are actual places in the world that have some unique names. Take Boring, Oregon and Dull, Scotland as two examples. They’re not exactly bustling cities. In fact, Dull is literally made up of a single street and has a population of no more than 100 people. Boring, on the other hand, is a megacity by comparison, though its population is less than 8,000 residents. Well, Jaguar has paired the towns together in what it calls the "Pair for the Ages." So why exactly did Jaguar pick these map dots? Because where else would the Jaguar F-Type stand out so well?
The F-Type’s visit is all part of a promotional campaign by Jaguar to bring some life to these desolate places. The visit itself is newsworthy on its own, but Jaguar took it a step further by inviting residents of both Dull, Scotland and Boring, Oregon to give the sports car a spin. The results are what you’d expect. The four people who were given the opportunity to drive and ride the F-Type had the time of their lives. On top go that, they also caused a few scenes in the towns, thanks in large part to the rip-roaring noise of the F-Type’s turbocharged four-cylinder engine.
The whole video is a good example of Jaguar’s growing cheekiness as a company. It’s funny and informative at the same time (I didn’t even know there was a Dull, Scotland and Boring, Oregon). Best of all, the video gave the residents of the two towns a good idea on what the F-Type is all about itself. Hopefully, next time, Jaguar can petition the League of Extraordinary Communities – an actual organization – to head to the third community of these pairings: Bland, New South Wales, Australia. Who knows, the league could grow if it adds Ordinary, Maine, U.S. into the fold.