Like a leaping cat joining in on the fun of hunting prey, the auto industry’s resident feline is getting ready to jump on the hybrid supercar market, and it’s got BMW in its sights.

Jaguar is preparing to challenge the standing big boy of the market, BMW AG, with a hybrid supercar and the BMW 3-Series with an entry level sedan. Ever since Tata took control of both Jaguar and Land Rover, the former has become aggressive in reinventing their company to become a little less stiff and a little more cutting edge.

"The company now revolves around the JLR unit and not the other way around," said Ashvin Chotai, Managing Director for Intelligence Automotive Asia. "The next challenge for both the brands is to keep the product pipeline going and exploring new product segments."

Tata Motors plans to invest 1.5 billion pounds, or $2.5 billion at the current rates, annually in the development of over 40 new vehicles or upgrades at Jaguar and LandRover over the next five years. From the looks of things, one of Tata Motors’ first orders of business is building a hybrid supercar for Jaguar that will roar into the industry, claws out and ready to pounce on the competition.

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Source: Automotive News

Kirby Garlitos
Automotive Aftermarket Expert - kirby@topspeed.com
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read More
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4 comments:

  (503) posted on 09.12.2011

Merging BMW and Jaguar is superb! I wonder how it feels like riding in a sophisticated, stylish yet better performance ever made with this hybrid car.

  (372) posted on 08.16.2011

Yeah, this is just a waste! I really don’t think that they have an impressive power output. I think this is as lame as the electric vehicle race!

  (231) posted on 08.16.2011

Well, I really don’t think that hybrid have an impressive performance. And I believe that hybrid and supercar don’t belong in the same sentence! Hell, it would be better if car manufacturer will be making a useful one made of hybrid!

  (320) posted on 08.15.2011

I never thought that Jaguar will be into this idea. I don’t hear any word from them when talking about hybrid cars. By the way, It is a good idea that they are now entering this hybrid race.

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