If you fancy yourself an all-new 2015 Jeep Renegade, it seems you have a change to win one. Jeep and NBCUniversal have teamed up in a cross-promotion that will advertise the Renegade on Bravo, E!, NBC Entertainment, and Syfy networks with a call-to-action that encourages viewers hashtag photos of themselves and their “Renegade spirit” using the hashtag #RenegadeLifeContest. Each poster to the hashtag has a chance at having their photo included in an upcoming Jeep Renegade commercial spot.

What’s more, three participants will be chosen to fly to Los Angeles to attend the iHeartRadio Music Awards where their Renegade commercial will air. Even better, each of the three contestants will take home a new Renegade.

Jeep says that it is looking to target Millennial audiences though the social media and music platforms in which they’re used to using. This sort of advertising is highly targeted and should be pretty effective. Plus, it is a win-win for everybody. Three people get featured on TV and win a new Renegade while Jeep reaps the publicity.

The contest goes from February 8 through March 2, 2015 and is open to those 18 or older who live in the continental U.S.

Click past the jump to learn more about how you can win a 2015 Jeep Renegade.

Why it matters

Given the Renegade does cater to a younger, hipper audience, it’s easy to see Jeep’s angle here. In fact, Jeep’s Kim Adams House, Head of Jeep Brand Advertising, FCA U.S. spells it out in the press release below, saying:

“We know that our Millennial audience looks to multiple engagement platforms for their consumption to include television, music and social media channels, to discover what’s new and share this content. Through this partnership, we’re able to offer this group the opportunity to learn more about our vehicle through channels in which they are familiar."

What’s more, winning a free (save for taxes) 2015 Jeep Renegade is a pretty awesome proposition.

2015 Jeep Renegade

 Jeep And NBCUniversal Offers You The Chance To Win A 2015 Jeep Renegade High Resolution Exterior
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The Jeep Renegade is an all-new vehicle for 2015 and includes plenty of Fiat blood flowing through its structure. Based on the same platform as the Fiat 500X, the Renegade offers decent fuel economy in a compact yet functional package. Thankfully it still holds true to its Jeep roots with an optional 4WD system and meaty tires.

Under the hood is are two engine choices: the base 1.4-liter turbocharged four-cylinder and the optional 2.4-liter MultiAir four-cylinder. The 1.4-liter offers up 160 horsepower and 170 pound-feet of torque while the 2.4-liter turbo kicks out 184 horsepower and 177 pound-feet of torque.

Pricing for the Renegade starts at $17,995 and grows into the mid-$20,000 mark with the top-trim Trailhawk package.

Press Release

NBCUniversal and the Jeep brand today announced a strategic partnership anchored in a first-of-its-kind, scaled social commercial across Bravo, E!, NBC Entertainment and Syfy to celebrate the launch of the all-new 2015 Jeep Renegade. Beginning February 8 through March 2, NBCUniversal will air network-specific call-to-action spots that will encourage viewers to share photos embodying their “Renegade spirit,” using the #RenegadeLifeContest hashtag on Instagram or Twitter in real-time, for the chance that their photos will be included in future commercial spots. Additionally, three participating viewers will be chosen to fly to Los Angeles to attend the iHeartRadio Music Awards and film a custom, NBCUniversal-produced Jeep Renegade spot that will air during the iHeartRadio Music Awards on March 29. These winning viewers also will receive an all-new 2015 Jeep Renegade.*

 Jeep And NBCUniversal Offers You The Chance To Win A 2015 Jeep Renegade High Resolution Exterior
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"As the excitement and anticipation for the launch of the all-new 2015 Jeep Renegade builds momentum, we strive to bring consumers something fresh and different. We know that our Millennial audience looks to multiple engagement platforms for their consumption to include television, music and social media channels, to discover what’s new and share this content. Through this partnership, we’re able to offer this group the opportunity to learn more about our vehicle through channels in which they are familiar," said Kim Adams House, Head of Jeep Brand Advertising, FCA US LLC. "NBCUniversal’s portfolio of networks allows us to authentically interact with some of its most socially engaged audiences, giving our fans the opportunity to share their own unique ’Renegade’ spirit and passion for the Jeep brand."

This multiplatform campaign will drive awareness in advance of the iHeartRadio Music Awards and its inaugural Jeep brand-sponsored “Renegade” award. In addition to the customized spots, Bravo, E!, NBC and Syfy each will have their own social activations and “Renegade Life” digital hubs featuring real-time aggregators of viewers’ social media submissions using the #RenegadeLifeContest hashtag.

“Social media remains an extension of our networks’ brands, and we’re excited to harness the audience reach and engagement to launch the all-new Jeep Renegade,” said Alison Tarrant, Executive Vice President, Client Solutions Group, NBCUniversal. “As viewers continue to find new ways to experience our content, this campaign echoes the power of the NBCUniversal’s portfolio and creative expertise with opportunities and scale like no other company, regardless of platform.”

The following artists are nominees in the “Renegade” award category: Brantley Gilbert, Charli XCX, Hozier, Iggy Azalea and Meghan Trainor.

 Jeep And NBCUniversal Offers You The Chance To Win A 2015 Jeep Renegade High Resolution Exterior
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The iHeartRadio Music Awards show returns Sunday, March 29, live from the historic Shrine Auditorium in Los Angeles on NBC, 8 p.m.-11 p.m. EST. The awards also will be broadcast live simultaneously on iHeartMedia stations nationwide and across the iHeartRadio digital music platform.

*NO PURCHASE NECESSARY. Void in Alaska, Hawaii, and where prohibited. Open to legal residents of the 48 contiguous United States who are 18 or older. Begins 2/8/15 at 10 p.m. ET and ends 3/2/15 at 1 p.m. ET. Limit one entry per person per entry method per day. To enter, Official Rules and prize details, go to www.nbc.com/renegadelifecontestrules.

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