The Jeep brand certainly has reason to celebrate as 2014 proved to be its best sales year ever, with a final tally of 1,017,019 vehicles sold globally. It marks the first time Jeep has broken into the million-unit club and the fifth consecutive year of sales increases, both globally and in the U.S.

Much of Jeep’s success can be attributed to the new-for-2014 Cherokee. Global sales topped 236,000 in its first year. The small crossover, though met with some criticism and initial hiccups, has proved very marketable.

“While we are especially pleased with the way the new Jeep Cherokee is resonating in the marketplace,” says Jeep Brand President and CEO Mike Manley in a company statement, “the fact is that every vehicle in the Jeep lineup recorded significant worldwide sales gains.”

Manley isn’t kidding. Every Jeep vehicle posted impressive gains. As a whole, sales in the Asia-Pacific region were major help in Jeep’s overall success. China alone saw a massive 49 percent increase over 2013. Sales were also up 40 percent in Europe, the Middle East, and Africa. The Grand Cherokee actually led the entire brand in sales with a 279,567-unit year worldwide, with only 183,786 of those sold in the U.S. It appears Jeep is still in the business of conquering foreign lands.

This year is slated to be even better. 2015 is actually the year Jeep officials predicted the brand would crest the one million mark, so we can suspect the automaker will enjoy even greater success to come.

Click past the jump for more info on the 2014 Jeep Cherokee

Why it matters

It’s amazing to see Jeep post such great sales numbers just five years after Chrysler nearly went under. The continued success of Jeep, along with Chrysler’s other divisions and the tremendous help from Fiat, will surely secure the automaker’s presence for decades to come.

2014 Jeep Cherokee

2014 Jeep Cherokee High Resolution Exterior
- image 499445

Like its namesake before it, the Cherokee is a small, unibody SUV that offers plenty of versatility while remaining more nimble than its larger body-on-frame SUV counterparts. The Cherokee has certainly met its fair share of harsh criticism. The negativity ranges from its appearance to reliability issues. However that doesn’t seem to be slowing its roll, as evidenced in the sales figures above the jump.

The Cherokee comes with two engine options. The base mill is the 2.4-liter Tigershark MultiAir 2 four-cylinder making 184 horsepower and 171 pound-feet of torque. The optional engine is the all-new 3.2-liter Pentastar V-6 that offers 271 horsepower and 239 pound-feet of torque. Towing is rated at 4,500 pounds for the V-6. Of course, four-wheel-drive is offered.

Prices start at $22,995 and range up to $29,495 before options.

Source: Jeep® Vehicle Sales Exceed 1 Million Units, Resulting in Third Consecutive Global Record

Mark McNabb
Mark McNabb was a contributor at TopSpeed from 2013 to 2018. Growing up, Mark always had a mind for tinkering on random items throughout his home and dad’s garage, including a 1953 Ford Mainline and 1971 Corvette Stingray.  Read full bio
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Press Release

January 6, 2015 , Auburn Hills, Mich. - The Jeep® brand recorded sales of more than 1 million units across the globe in 2014, setting a new all-time record for the third consecutive year. Sales of 1,017,019 Jeep vehicles bettered the brand’s 2013 record of 731,565 by 39 percent.

“2014 marks the fifth consecutive year that Jeep vehicle sales have increased both globally and in the U.S. market,” said Mike Manley, President and CEO – Jeep Brand. “While we are especially pleased with the way the new Jeep Cherokee is resonating in the marketplace, the fact is that every vehicle in the Jeep lineup recorded significant worldwide sales gains.

“While achieving 1 million vehicle sales in 2014 was certainly a milestone, 2015 will be a transformational year in the globalization of the brand, as we begin local manufacturing in Brazil and return to local manufacturing in China after an absence of nearly a decade,” Manley added. “We will strive to continue our sales momentum in 2015 with a full lineup of capable and efficient SUVs – including the all-new 2015 Jeep Renegade, as it arrives in showrooms in markets around the world.”

In addition to its 39 percent global increase, Jeep sales rose 41 percent in the U.S. in 2014, with a record 692,348 total sales.

Jeep sales rose 40 percent in Europe, Middle East & Africa region and 42 percent in the Asia-Pacific region in 2014. In China – the world’s largest automobile market – sales rose 49 percent.

Jeep vehicle sales were led globally and in the U.S. by Grand Cherokee (279,567 global; 183,786 U.S.), Cherokee (236,289 global; 178,508 U.S.), Wrangler (234,579 global; 175,328 U.S.), Compass (134,629 global; 61,264 U.S.), and Patriot (122,387 global; 93,462 U.S.).

2014 marked the fifth consecutive year of increased Jeep sales, both globally and in the U.S. In 2013 the brand recorded increases of 4 percent global and 3 percent in the U.S. The previous three years saw increases of 19 percent global/13 percent U.S. (2012), 41 percent global/44 percent U.S. (2011) and 24 percent global/26 percent U.S. (2010).

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