• Jeep Sold Hundreds of Thousands Of Vehicles With a Spelling Error

Someone wasn’t paying attention

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You know how Jeep hides all sorts of easter eggs into its brand-new cars? Well, today we’re going to talk a little about this. Probably. Not. Long story short, the Jeep Cherokee XJ was sold for a whopping 13 years with a spelling error hidden in plain sight. Let me explain.

From 1984 until 1996, the Cherokee XJ had interior door cards that read “Pioneer - CHEIF”. That’s C H E I F, not Chief. You just have to unscrew the door handles to reveal this grammar atrocity that will have scholars across America sell their Cherokees in shame. Probably.

Jalopnik writer and Jeep encyclopedia Tavid Tracy says that the proofread-less door cards probably arch back to a time when the Cherokee XJ was available in four trim levels - Pioneer, Chief and Wagoneer.

Jeep Sold Hundreds of Thousands Of Vehicles With a Spelling Error
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And even though these trims were replaced in the early 1990’s with Sport, Limited, Laredo and Briarwood, the door cards with the spelling error were still installed in brand new cars until 1996, when the Cherokee got a comprehensive facelift, including new interior parts. And that’s it for this little gem of knowledge. If you came across similar weird stuff in other cars, let me know in the comments.

Iulian Dnistran
Loves cars since he was a toddler. Learned how to drive when he was 6. Born and raised in a small Romanian mountain town, he had a radio show with two buddies when he was 14, and continued his love affair with radio until the end of high school. Got a Master's degree in journalism in 2013 and started to write about cars the same year, when he got a job at the largest motoring website in Romania. Since 2016, he's a videographer and photographer and sometimes he still gets the chance to drive cool cars and write about them.  Read full bio
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