Jeremy Clarkson Reveals Logo for "The Grand Tour"
The new show will debut in the autumn of 2016by Kirby, on
While the new version of Top Gear continues to struggle to win over fans of the show’s previous incarnation, the three departed hosts of the old Top Gear are slowly building up the anticipation for their new show, aptly called “The Grand Tour.” We’ve waited long enough to see the return of Jeremy Clarkson, James May, and Richard Hammond into our lives and while the first season is still months away from airing, Jezza did give us something to chew on when he revealed on his Twitter page…the official logo of the show.
Wait, the logo? Yes, the logo.
Granted, it’s not much of a reveal because I half-expected something akin to a new trailer. But it can be considered a milestone for the trio, especially after they spent so much time and money just thinking of a name for the show. Having the logo revealed soon after the name was announced is a sign that things are progressing well enough over there at Amazonland for the three gents. The logo itself is eye-catching, for a lack of a better description. There’s a retro look to it, something that many fans of the old Top Gear would appreciate. The big, bold “GT” letters is also a nice reverse play on the title of their told show. But other than that, there’s not a lot to decipher with the logo that could give us any hints of what’s to come in the coming season.
On the other hand, the timing of the logo’s reveal is unlikely to be a coincidence. Even the words that came with the logo had plenty of sub context to it. "Newspapers. As there is very little going on at the moment, I thought you’d like to see our new Grand Tour logo," Clarkson wrote. It seems like he’s either throwing some shade on the dominant headlines surrounding “Brexit” or he’s just mocking the seemingly endless run of controversies engulfing his old show.
Knowing Clarkson, is there any doubt what he’s alluding to? We miss you, Jezza. That goes for the both of you too, Captain Slow and Hamster.
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Why it matters
When you look at the struggles Top Gear is experiencing these days, you have to wonder if Clarkson, May, and Hammond are giggling amongst themselves knowing that they were the driving forces that made Top Gear so successful. That thought has entered my mind a couple of times and the more I think about it, the more I realize the BBC is doing its former employees a huge favor by heightening the anticipation for The Grand Tour considering how bad Top Gear has been with Chris Evans at the helm.
How is this related to the unveiling of The Grand Tour logo? Well, it’s only been a day since Clarkson tweeted it and it’s been shared over 7,000 times and liked over 22,000 times on Twitter. Look at the same numbers on Facebook and the post that contained the logo revealed has been shared over 5,600 times and liked over 37,000 times. These numbers paint a clear picture: a lot of people are waiting and looking forward to the show’s debut in a few months. And if Top Gear continues its incredible decline, the interest in The Grand Tour will continue to soar.
That’s why, I think, Clarkson timed this tweet perfectly, right in the middle of all these swirling controversies surrounding Top Gear. The BBC show has been engulfed with so many negative news items over the past few weeks and here comes Jeremy Clarkson with another salvo, touting the new logo of his new show with his old pals. It’s a coy move to indirectly add more salt into the wounds of Top Gear.
For what it’s worth, I love it! At the very least, it shows that Clarkson’s masterful egging abilities haven’t waned one bit. Let the competition begin!