Kaspersky Internet Security Ferrari Edition is a new wave of unorthodox profit-making
Ever hear of an antivirus with a V12 engine? It may sound a bit confusing, but that is what you get when you mix software companies and the automotive world. Kaspersky Internet Security has announced the launch of a special Ferrari Edition antivirus to celebrate the Formula One season. This special antivirus has been developed in cooperation with Ferrari and will be available worldwide at the end of March 2011. And here we thought automakers were going to stop at mugs, apparel, and bicycles.
"It’s the first time that Ferrari has co-branded with a software company,” said Kaspersky co-founder and CEO Eugene Kaspersky. "Ferrari is co-branded everywhere, with merchandise and clothing in Ferrari stores all over the globe. This is the next step in our partnership; from my point of view Ferrari is perfect for us. It has speed and safety, and in IT security we also are all about speed and safety."
Don’t expect too much of Ferrari in the new program, though. There will only be a new Ferrari-themed user interface and an added Windows desktop gadget.
Source: IT Wire