Keanu Reeves Rides His Arch Motorcycles KRGT-1 in Squarspace’s Superbowl LII Ad
Reeves in his best role yet! Ok, not really.by Kirby Garlitos, on
Keanu Reeves will be in the house for Super Bowl LII. Ok, so he’s not going to be in somebody’s house, but he will be on our TVs because he’s the star of Squarespace’s Super Bowl LII commercial. In the ad, Reeves is riding an Arch KRGT-1 motorcycle, and he’s talking himself. His imagination — or is it conscience? — talks back to him in an aspirational tone, convincing him that he can do anything he wants if he sets his mind to it, including making a motorcycle and creating a website for it.
It’s not the only Reeves spot that’s going to air at the Super Bowl LII. Another ad shows him surfing the same KRGT-1 bike while sing-speaking along to Will Powers’ affirmation-heavy song “Adventures in Success.”
The two ads aren’t exactly the best Super Bowl LII ads we’ve seen so far, but they do a good job promoting both Reeves’ Arch motorcycle brand — he founded it with his friend, Gard Hollinger — and Squarespace’s own “create-a-website” service. The two parties decided to create a Super Bowl LII after Reeves used Squarespace to create the website for Arch Motorcycle. Since then, the relationship between the two companies have grown.
“There’s something about Squarespace that’s really accessible yet sophisticated,” Reeves said in a statement. “The design and functionality share a similar ethos to Arch Motorcycle. When I was approached to make this commercial, we were already using the platform, which makes it a really organic fit.”
Organic fits notwithstanding, here’s to hoping that Reeves’ commercial stands out against a crowded pack of ads from the auto industry. We’ve already seen a handful of them, including those coming from Toyota, Lexus, Kia, and Hyundai.