• Kia Has Chosen a Name for its Baby Crossover, And it’s Not What We Expected

What is with automakers and their tendency to choose funny-ass names for their new products these days?!

Kia has unveiled the name of its latest crossover that is due to be launched later in June. Moniker’d the Stelos, err, Stilletos, no! Seltos, yeah, Seltos, the baby crossover from Kia has been in works for quite some time now. Although not as funny as the Sylphy, the Seltos was not what we were expecting. But lately, Kia has been giving weird names to its vehicles. Remember Telluride? Why name a vehicle after a ski resort in Colorado? Anyhow, Kia has unveiled sketches of the crossover, and it sure looks quite impressive.

Did Kia Just Misspell a Mythological Character?

Kia Has Chosen a Name for its Baby Crossover, And it's Not What We Expected
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In Greek Mythology, Celtos was the son of Hercules.

However, Kia decided to replace the C with an S that stands for Sportiness and Speed. I will touch base with this later because a cursory reading about ’Celtos’ did not get me enough results. If anything, I found ’Celtus’; so, if you go by that logic, Kia should have named it Seltus. Anyway, that’s for another day. Kia did not reveal much about the Seltos except telling us that it is a perfect all-rounder. Wait, what? The automaker said in its press release that it’s also sophisticated, sporty, and spacious. We will not take Kia’s word on this until we get to see it in person. There’s no denying that Kia has some competent products in its line-up, but this is taking things too far. The compact SUV market is quite crowded already, and Kia is doing its best to hype the Seltos before the official launch.

Not A Bad-Looking SUV In The Sketches

Kia Has Chosen a Name for its Baby Crossover, And it's Not What We Expected
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If we were to decipher the sketches, the Seltos will maintain a squat stance, pretty much like the Range Rover Evoque.

Upfront, it features a fairly large but slim grille. The LED headlights are in line with the grille, but only get sleeker. The bumper houses vertically-mounted fog lamp clusters, along with an air dam in the middle. The hood features two creases to give the muscular feel. The rear looks quite smart in the sketches. The taillights are broad at the corner and only get slimmer and allows a strip with Kia branding to penetrate into it. I believe this strip will be made up of chrome in the production version. Reflectors are placed right below the taillights, and the bumper houses two exhaust pipes on either end. To break the monotony of the huge bumper, Kia has installed a faux skid plate.

The Cabin Will Intrigue The SUV’s Target Market

Kia Has Chosen a Name for its Baby Crossover, And it's Not What We Expected
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The cabin looks pretty handsome. It carries a futuristic design with present technologies.

The steering wheel comes with mounted controls on it, whereas the simple instrument cluster behind it is covered with a cowl. The center console follows a waterfall design. At the top is a 10.25-inch touchscreen infotainment system, followed by the slim HVAC vents. Even the engine start/stop button can be seen here. The controls and display for the HVAC unit is laced below the vents and are kind of tilted upwards to give the driver and passenger a better view. Finally, a stout little gear lever for the automatic transmission can be seen. It looks quite similar to the levers Audi uses in its entry-level offerings. Two cupholders and the electronic handbrake switch find their place in between the seats. Overall, it is a smart and practical layout.

Kia Has Chosen a Name for its Baby Crossover, And it's Not What We Expected
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Kia says it is aiming the car at millennials who have a thing for technology.

Like I mentioned earlier, Kia is trying to hype the car as much as possible before its launch because you have to do something to make your vehicle stand out in perhaps the most crowded segment today. What are your thoughts about the Seltos? Share them with us in the comments section below.

Further reading

2020 Kia Telluride
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Read our full review on the 2020 Kia Telluride.

2017 Kia Niro
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Read our full review on the 2019 Kia Niro.

2020 Kia Soul
- image 807390

Read our full review on the 2020 Kia SOUL.

Sidd Dhimaan
Sidd Dhimaan
Senior Editor, Truck Expert, EV Expert - sidd@topspeed.com
Sidd joined the Topspeed.com team in 2017 as an intern and in less than a year he earned a full-time position as an associate editor and junior automotive expert. Fast forward to today, and he is currently serving as a senior editor, pickup truck expert, and EV expert.  Read full bio
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Sophisticated and sporty: Kia introduces the Seltos
Kia Motors announced that ‘Seltos’ will be the name of its new global compact SUV. Due to be launched in the summer, the Kia Seltos will bring sophistication and assertiveness to the compact SUV segment.

The name of the Kia Seltos is inspired by Greek mythology and the legend of ‘Celtos’, the son of Hercules. Representing the brave and assertive spirit of Celtos, the ‘S’ in the vehicle’s adapted name implies speed and sportiness. The Seltos has been created for the millennial generation, standing apart from its rivals with a combination of sophisticated, sporty design and the space and capabilities of a traditional SUV – all in a compact package.

The Seltos offers sophisticated exterior design details, such as its long hood, a strong, character line on the front bumper, and sharp lines pressed into the bodywork. Its robust shoulder line, matched with a glasshouse which tapers towards the rear of the car, as well as a rear bumper with a metallic muffler effect, lends the compact SUV an air of understated sportiness.

Aimed at youthful, tech-savvy buyers, the cabin is characterized by broad, sweeping shapes and highly technical details. Equipped with a range of technologies to maximize convenience, connectivity and ease of use, the bold design of the cabin incorporates a high-tech 10.25-inch touchscreen infotainment system and Sound Mood Lighting.

Kia Motors is extending its range of SUVs to fulfill the needs of customers in every market, with the new model bringing many of Kia’s strengths – in design, quality and technology – to the compact SUV segment for the first time.

The Kia Seltos will be revealed later this month, with sales in Korea and other regions to follow in the second half of 2019.

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