In 2008 at the Frankfurt Motor Show, Kia revealed the Kee - a concept that at the time made quite a sensation. Now it seems that the company has plans to put it into production as a competitor for the Toyobaru.

The production version will be a compact, rear-driven model built on the technology of the new Hyundai Genesis Coupe. In an interview with AutoCar, Kia design director Peter Schreyer said that Kia really needs to make a deep analysis on the market and decided if a Kee will sell.

"We are not like Audi or Porsche. We are not in a position to just create something and then announce to the market that it’s the perfect kind of sports car. When you’re making cars like this, it’s important to make them with a great deal of confidence. So I think the Kia brand has to grow a little more in stature before the time will be right for Kee."

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