• Kia looking to switch model names to alphanumeric variety

With the increasing popularity of naming vehicles with alphanumeric tags, a Korean manufacturer may jump on the bandwagon when they release their new line-up of cars for the US market.

According to Chung Eui-sun, Hyundai Motors’ Vice Chairman, Kia may very well drop the current product names of its vehicles in favor of using alphanumeric names for future models. Incidentally, Kia is already using that practice as far as the names of their vehicles are concerned in their homeland of South Korea - the Kia Optima is called the K5, the Cadenza is called the K7, and the soon to be released Forte is expected to be called the K3.

While no official decision has been made on the matter, Chung admitted that with American preference on cars being called by alphanumeric names makes it less confusing to buyers, switching to alphanumeric names, as far as Chung is concerned, could strengthen the brand’s image in the US market, something the company has long tried to do.

If you ask us, we really don’t see the whole point of changing Kia’s product names to the alphanumeric variety because, well, names don’t really mean much compared to how these cars perform out on the streets. And last time we checked, performance - and safety - is still the name of the game in the auto industry. But that’s just us. Let us know what you guys think.


Source: Auto News

Kirby Garlitos
Kirby Garlitos
Automotive Aftermarket Expert - kirby@topspeed.com
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read full bio
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  (648) posted on 07.5.2010

they are copying the Infinity’s Idea..

  (858) posted on 07.4.2010

Everything is tight, pickup is superb, it drives and handles like a turbo charged sports car. Its a lot of fun to drive, only if it had a few more inches to recline the front seat.

  (763) posted on 06.30.2010

Well, another car company joins this magazine (A/W) and numerous car companies in kow-towing to the intentionally deficient, the verbally challenged. Yes, those among us who can’t remember anything longer than 3 characters in length, now set the pattern for the intelligent portion of society. They have chosen to dump overboard perfectly good names like Freelander, Zephyr, Grand Prix, and the like.

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