New SUV will add to a growing family of Ceed models

The all-new Kia Ceed will eventually grow into an entire family of new models that will include a compact SUV. The surprising revelation came from Artur Martins, Kia’s vice president of marketing, who told Auto Express that the new SUV will sit beneath Sportage and will act as the brand’s champion against models like the Volkswagen T-Roc. Details are still unclear, but the model is expected to arrive sometime in the middle of 2019.

Kia Marketing Boss Confirms a Ceed SUV is in the Works Exterior
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Even with the rapid growth of the crossover and SUV markets, there was no sign from Kia that it was planning to add an SUV to the Ceed lineup

Raise your hands if you saw this one coming. Even with the rapid growth of the crossover and SUV markets, there was no sign from Kia that it was planning to add an SUV to the Ceed lineup. But it’s happening, at least according to the automaker’s vice president of marketing, Artur Martins.

This is something we are putting on the table,” he said. “There will be no three-door with this car, so that gives us the chance to have another body type of the [Ceed] car.”

The inclusion of a Ceed SUV would raise the nameplate’s lineup to include a healthy of models. We already know about the hatchback and sedan versions. There’s also going to be a wagon version, a performance-based GT version of the hatchback, and a shooting brake estate that will be based on the Proceed Concept that we saw at the 2017 Frankfurt Motor Show. The variation across the Ceed lineup is a good thing for Kia as it continues to build on its goal of increasing its market share in all the affected segments. Clearly, Kia has big plans for the Ceed now that the third-generation model has arrived.

Kia Marketing Boss Confirms a Ceed SUV is in the Works Exterior
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Clearly, Kia has big plans for the Ceed now that the third-generation model has arrived.

It’s going to be interesting to see how Kia approaches this expansion in light of where the markets are at the moment. For his part, Martins thinks that to be relevant, Kia needs to take some swings and not limit itself to where it’s already comfortable. “We overperform in D-segment and SUVs – we have around 7 percent market share,” he said. “We have a chance to increase volume, but we have to change the recipe, we have to come with a different proposition, something more relevant.”

A Kia Ceed SUV would fit that proposition. Now it’s on Kia to make sure that the Ceed SUV lives up to the automaker’s own expectations.

References

2018 Kia Ceed Exterior
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Kia Shows off the All-New Kia Ceed Prior to its Geneva Debut

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Read more Kia news.

Source: Auto Express

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