• Kia Previews Super Bowl Ad Spot Featuring Emerson Fittipaldi And A Pair Of Stingers

The brand goes big time to push its sexy four-door sports machine

South Korean brand Hyundai is once again returning to the big game this February, dropping a 60-second ad spot during the third quarter of the 52nd Super Bowl between the Philadelphia Eagles and New England Patriots. The ad is set on an old abandoned race track, where we find a pair of Kia Stingers staged up for what we can only assume to be a race. Leaning up against one of the high-powered four-doors is none other than the mutton-chopped two-time Formula One and Indy 500 champion Emerson Fittipaldi. Meanwhile, in the other car, we have a mystery celebrity, who kicks over the Stinger’s twin-turbo 3.3-liter V-6 with a single, slender, be-ringed and nail polished finger.

Kia provides few cues as to who’s driving the other Stinger, merely stating the ad features “two eternally youthful legends who have logged seat time in some of the most powerful and exotic cars in the world.” Based on that description, plus the silver ring and two-tone nail polish, there’s really only one candidate here – Aerosmith lead singer Steven Tyler. It makes sense, considering Tyler’s previous rides have included such insane machines as the Hennessey Venom GT and Shelby Cobra, among others.

Either way, make sure to tune in on February 4th to see the entire 60-second ad spot. Something tells us that rubber will be burned.

As a reminder, the Kia Stinger GT produces 365 horsepower and can hit 60 mph in 4.5 seconds.


Kia Stinger

2018 Kia Stinger Exterior
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0-to-60 could be as fast as five seconds flat

Read our full review on the 2018 Kia Stinger.

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Jonathan Lopez
Jonathan Lopez
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Press release

Two Kia Stingers. An abandoned racetrack. And two eternally youthful legends who have logged seat time in some of the most powerful and exotic cars in the world.

One is two-time Formula One and Indianapolis 500 champion, Emerson Fittipaldi. The other is…

Designed in Frankfurt and developed on the Nürburgring, the all-new Kia Stinger’s six-year journey from concept car dream to the highest performing and most anticipated production model1 in company history, will culminate with a 60-second ad airing in the third quarter of the Super Bowl and mark Kia’s ninth consecutive year advertising in the broadcast.

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