The eagerly awaited Kia Soul will tease concertgoers this summer with a sneak-peek appearance during the 2008 Vans Warped Tour(R). As part of Kia Motors' exclusive vehicle sponsorship of the tour, a specially-designed lightly camouflaged preproduction Soul will be on display at the Kia Soul Lounge at every Vans Warped Tour stop. This will be the public's first opportunity to see the Soul up close before the production vehicle makes its world debut later this year at the Paris Motor Show. The Soul will go on sale in the United States spring 2009.

The Kia Soul is not ready to bare all just quite yet. While much of the car will be on display for all to see, its dress leaves much to the imagination. The Soul will feature a "pair of Vans" in the form of partial front and rear masks bearing Vans' signature checkerboard pattern. Red wheel spokes and side mirrors tease out its fun and naughty side, while darkened windows help Soul maintain its mysterious allure until its Parisian debut. Kia and Vans Warped Tour badges on the front and rear with Vans logos running down each side scream that this vehicle is ready for action.

Prior to the tour launch, Kia is offering fans the opportunity to enter the "Experience Warped" online sweepstakes to win a "Fly Away" trip to the grand finale tour stop in Los Angeles on August 17. During each stop, concertgoers will have the opportunity to visit the Kia "Soul Lounge," an interactive, air conditioned tent featuring information displays about the new Kia Soul and other Kia vehicles, a DJ, an airbrush tattoo artist and the chance to enter to win either a new Kia Sportage or Kia Spectra SX in the "Keys to the Ride" sweepstakes. The Soul Lounge offers concertgoers photo opportunities and a poster to be signed during Kia's exclusive artist autograph sessions. Each tour venue will have a Kia VIP section, a raised area near the main stage accessible only to those wearing customized Kia VIP wristbands.